Breeo
ActiveOverview
Breeo designs and manufactures smokeless fire pits, live-fire cooking accessories, and outdoor furniture. The company pioneered smokeless fire pit technology with its first model in 2011 and focuses on products for backyard and backcountry use. It operates from Pennsylvania, emphasizing domestic manufacturing and customization options like the build-your-own fire pit model.1245
History
The first smokeless fire pit was created in 2011 by Andy Kaufman and Jr. Troyer under Camp King Fire Pits in Ohio. In 2013, Jonathan Miller partnered with Andy to form Breeo Industries in 2014, launching the Rethinking Fire Tour to promote the product. Manufacturing shifted to Pennsylvania in 2016 via merger with PennEagle Fabrication owned by Amos Stoltzfus, forming Breeo, LLC after Andy sold his share. Key developments include the X Series, SearPlate cooking rim, first stainless steel fire pit in 2017, and 2022 launches of Y Series, Fireside Furniture, and accessories.14
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| X Series Fire Pits | Customizable backyard smokeless fire pits | $1,000 - $2,500 |
| Y Series Fire Pits | Portable smokeless fire pits | $500 - $1,200 |
| Fireside Furniture Collection | Outdoor seating for fire pit areas | $300 - $800 |
| Cooking Accessories | Live-fire grilling attachments | $150 - $600 |
| Fire Pit Accessories | Tools like pokers and heat deflectors | $50 - $300 |
Manufacturing
Fire pits, furniture, and most accessories are designed and manufactured in Lancaster, Pennsylvania. Production began with a merger in 2016 with a local steel fabrication company in Kinzers, bringing manufacturing in-house. The company emphasizes domestic production and has expanded capabilities there.1235
Notable Products
- X Series Fire Pit - Modular smokeless fire pit with customizable options and SearPlate cooking rim.
- Y Series Fire Pit - Portable stainless steel smokeless fire pit launched in 2022.
- Double Flame Fire Pit - Early reinvented model leading to X Series development.
- Fireside Furniture - Collection of outdoor chairs and seating for fire gatherings.
- Heat Deflector - Accessory for directing heat in fire pits, launched in 2022.
Reputation
Breeo is recognized by enthusiasts for pioneering smokeless fire pits and commitment to U.S. manufacturing, with products praised for quality and innovation in live-fire cooking. Professionals note its growth through direct customer engagement via tours and customization features. Some sources list modest revenue around $5 million, indicating a niche player rather than market leader.124
Sources (6)
- https://breeo.com/blogs/info/rethinking-fire-tour-a-breeo-origin-story
- https://rocketreach.co/breeo-profile_b5bf57a0f60fb165
- https://contactout.com/company/Breeo-7484
- https://breeo.com/blogs/info/the-history-of-breeo
- https://breeo.com/pages/our-story
- https://www.datanyze.com/companies/breeo/369588285