Broncolor

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Overview

Broncolor, produced by Bron Elektronik AG, manufactures professional studio strobes, power packs, monolights, LED continuous lights, and light modifiers for photography and videography. Based in Allschwil, Switzerland, it exports to about 60 countries and maintains a reputation for high-quality, reliable lighting systems with numerous patents and innovations.1356

History

Bron Elektronik AG was founded in 1958 by Pierre Bron in Switzerland. The company moved to its production center in Allschwil's industrial zone in 1982 and completed an office expansion in 1990. Pierre Bron handed leadership to his son Jacques in 1990. It remains a family-owned business in its second generation, committed to Swiss production.136

Product Lines

Product LinePositioningPrice Range
Scoro Power PacksHigh-performance studio generators$3,000 - $10,000
Picolite MonolightsCompact flash heads$1,200 - $2,500
Siros MonolightsBattery-powered location lights$1,800 - $3,500
Para ReflectorsParabolic light shapers$500 - $5,000
Pulso LightsStandard studio flash heads$800 - $2,000
LED Continuous LightsVideo and hybrid lighting$1,000 - $4,000

Manufacturing

All products are developed, manufactured, and quality-tested at the company's headquarters in Allschwil, Switzerland. Production remains in-house and domestic, with no outsourcing, as a family-owned commitment to quality.67

Notable Products

  • Scoro S 3200 - Flagship studio generator with advanced power management.
  • Para 133 - Leading parabolic reflector compatible with flash and HMI.
  • Siros 800 L - Battery-powered monolight for location shooting.
  • Picolite - Compact head for tight spaces and precise lighting.
  • RFS Radio Slave - Wireless triggering system for flash synchronization.

Reputation

Broncolor is regarded by professionals as a premium Swiss manufacturer for its reliability, longevity, and technical innovations in generator-based flash systems. Enthusiasts praise the build quality and light modifiers like Para reflectors. Some note higher costs compared to competitors, but it holds strong loyalty among studio photographers.35

Sources (9)
  1. https://www.zoominfo.com/c/bron-elektronik-ag/24219306
  2. https://rocketreach.co/broncolor-profile_b4787ac4fc367306
  3. https://prospeo.io/c/broncolor-revenue
  4. https://www.creditsafe.com/business-index/en-gb/company/broncolor-fr16970295
  5. https://en.wikipedia.org/wiki/Bron_Elektronik
  6. https://broncolor.swiss/news/broncolor-emphasises-swiss-origin
  7. https://broncolor.swiss/why-broncolor
  8. https://broncolor.swiss/contact-us
  9. https://broncolor.us/about/