Buddhify

Overview

Buddhify is an independently-developed meditation and mindfulness app designed for people with busy, urban lifestyles. The app emphasizes on-the-go meditation practice integrated into daily activities rather than requiring dedicated time or retreat settings. It has been used by hundreds of thousands of people globally and has enabled over 70 million minutes of meditation since launch.

History

Buddhify was created by Rohan Gunatillake, who began the project as a side venture while working in technology in London. A prototype launched at the end of 2011 with meditations for four locations (travelling, walking, the gym, at home). The app grew into a fully self-funded, independent family business that has won awards and topped app charts in dozens of countries. The company operates under the parent organization Mindfulness Everywhere, which also produces related products including a book and physical mindfulness cards.

Product Lines

Manufacturing

Buddhify is a software-based product developed in-house by the small team at Mindfulness Everywhere. The app is distributed digitally through app stores. Physical products like the mindfulness cards are produced through standard publishing and manufacturing partnerships.

Notable Products

• Buddhify App - Core meditation app featuring guided meditations organized by context (commuting, working, exercising, sleeping) with emphasis on accessibility and beautiful design
• Buddhify Wheel Interface - Iconic navigation system presenting meditations organized by life situations rather than traditional meditation categories
• This is Happening Book - Companion publication exploring mindfulness philosophy and practical integration into modern life

Reputation

Buddhify is recognized as the most popular independently-made mindfulness app globally, praised for its accessible design and practical approach to meditation for busy people. The brand is valued for maintaining independence and avoiding the corporate aesthetic common in wellness apps. Some users appreciate the focus on context-based meditation over traditional retreat-style approaches, though the app operates in a crowded market with larger competitors offering more extensive content libraries.