Burrow

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Overview

Burrow is a direct-to-consumer furniture company specializing in modular, easy-assembly sofas, sectionals, and home furnishings. Launched in 2016 after participating in Y Combinator, it has expanded from sofas to rugs, tables, pillows, and blankets across multiple collections. The brand targets urban consumers seeking customizable, functional furniture with fast shipping, operating in the competitive online furniture market with reported revenues around $12 million and over $48 million in funding.

History

Burrow was founded in 2016 by Wharton MBAs Stephen Kuhl (CEO) and Kabeer Chopra (CPO) following their participation in Y Combinator, initially focusing on modular sofas to address quality, affordability, and convenience issues in furniture. The company raised $25 million in Series C funding and grew its product range to cover various home rooms. It has since joined Havenly Brands, continuing operations under this parent structure.

Product Lines

Product LinePositioningPrice Range
Modular SofasCustomizable living room seating$1,000 - $3,000
SectionalsFlexible multi-piece configurations$1,500 - $4,500
Armchairs & LoveseatsCompact accent seating$600 - $1,500
RugsFunctional floor coverings$200 - $800
TablesModern coffee and side tables$150 - $600
Pillows & BlanketsDecorative accessories in collections$50 - $200

Manufacturing

Products are designed in New York with a focus on modular platforms and tool-free assembly. Manufacturing is outsourced, primarily to facilities supporting fast shipping, though specific locations are not publicly detailed.

Notable Products

  • Nomad Sofa - Iconic modular sofa with tool-free assembly and customizable configurations.
  • Shift Sectional - Adaptable sectional pieces for versatile living spaces.
  • Range Armchair - Compact, stylish armchair fitting small apartments.
  • Block Nomad - Updated modular sofa series emphasizing durability and style.
  • Burrow Rugs - Fashionable, functional rugs complementing furniture lines.

Reputation

Burrow is recognized among design enthusiasts for innovative modular designs and ease of assembly, earning awards like Fast Company's innovation recognition. Professionals note its strong direct-to-consumer model and funding success, though it lacks BBB accreditation. Some criticisms arise from customer service inconsistencies as reported in reviews.

Sources (6)
  1. https://www.zoominfo.com/c/burrow-inc/368098803
  2. https://prospeo.io/c/burrow
  3. https://burrow.com/about
  4. https://www.bbb.org/us/ny/new-york/profile/furniture-stores/burrow-inc-0121-171799
  5. https://rocketreach.co/burrow-profile_b4428207fa201447
  6. https://businessmodelcanvastemplate.com/blogs/brief-history/burrow-brief-history