Butter London
ActiveOverview
Butter London is a cosmetics brand specializing in toxin-free nail lacquer and color cosmetics for face, lips, and eyes. Founded in 2005, it focuses on 10-free formulas, eliminating common toxic ingredients while maintaining performance. The brand targets the clean beauty market with products inspired by London street style.
History
Butter London was founded in 2005 by a British entrepreneur and London's premier fashion manicurist to address limited, boring, and toxic nail color options. It launched with 3-free nail lacquers and later expanded to 10-free formulas. The company grew its lineup to include clean color cosmetics for face, lips, and eyes.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Nail Lacquer (10-Free) | Toxin-free high-performance polishes | $18 - $22 |
| Face Cosmetics | Clean color products for cheeks and complexion | $25 - $35 |
| Lip Color | Non-toxic lip shades | $22 - $28 |
| Eye Makeup | Clean eye color cosmetics | $20 - $30 |
Manufacturing
Manufacturing details are not specified on official sources. Products are distributed from the US headquarters in Seattle, Washington.
Notable Products
- 3-Free Nail Lacquer - Early high-performance polishes free of three common toxins, foundational to brand success.
- 10-Free Nail Lacquer - Advanced toxin-free formula eliminating ten harmful ingredients.
- Royal Emerald Mini Nail Lacquer - Promotional mini polish offered with qualifying orders.
- Blush Crush (PÜR collaboration) - Limited-edition blush product from partnership with PÜR.
Reputation
Butter London is recognized among nail enthusiasts for its clean, long-wearing 10-free polishes and fun London-inspired shades. Professionals value its runway heritage and quality in toxin-free beauty. Some note limited shade ranges compared to larger competitors, though innovation in clean formulas remains a strength.