Byrd Hairdo Products

Overview

BYRD Hairdo Products is a men's grooming brand specializing in hair styling products, particularly pomades and related accessories. Founded by professional surfer Chase Wilson, the brand positions itself around the "gentleman surfer" aesthetic with inspiration from classic 1960s surf culture. BYRD emphasizes natural ingredients, California manufacturing, and products developed and tested at its flagship barbershop, The BYRD's Nest, rather than in traditional corporate settings. The brand distributes through its own retail locations, online channels, select CVS stores, and independent barbershops and boutiques across the United States and internationally.

History

BYRD Hairdo Products was founded in 2012 by professional surfer Chase "Big Bird" Wilson, who drew inspiration from his great-grandfather's hair tonic and barbershop legacy at the Metropole hotel in Fargo, North Dakota. Wilson created the brand to produce modern pomades using high-quality natural ingredients that performed as well as they looked. The company opened its flagship barbershop, The BYRD's Nest, in Newport Beach in August 2017, establishing a creative hub for product development and testing. In 2024, BYRD expanded to a second barbershop location in West Hollywood on Sunset Boulevard to serve its growing customer base.

Product Lines

Manufacturing

BYRD manufactures its products in California, emphasizing in-house formulation and quality control. Products are developed and refined at the company's headquarters and flagship barbershop in Newport Beach before market release. The brand prioritizes natural ingredients combined with performance-based formulations suited to active lifestyles in sun, salt, and surf environments.

Notable Products

• Classic Pomade - Signature hair styling pomade formulated with natural ingredients for hold and shine
• Sea Salt Spray - Texture and volume product designed for casual, lived-in styling
• Beard Oil - Grooming product for facial hair conditioning and maintenance

Reputation

BYRD is recognized by barbers and grooming professionals as a credible, barber-approved brand that combines natural ingredients with effective performance. The brand has built loyalty among men seeking premium grooming products with a lifestyle aesthetic tied to surf culture and California heritage. Strengths include transparent ingredient sourcing, product testing in real-world barbershop settings, and consistent availability through multiple retail channels. The brand maintains a niche but growing presence in the men's grooming market, though it remains smaller than mass-market competitors.