Callme917

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Overview

Call Me 917, also known as 917 or Nine One Seven Skateboard Company, is a skateboarding brand founded by professional skater Alex Olson, focusing on skate decks, clothing, and accessories rooted in classic skate culture with aesthetic and functional emphasis.¹³⁶ It draws inspiration from 1970s New York nightlife, 1980s Californian lifestyle, and 1990s bohemian anti-fashion, often featuring provocative graphics and designs.²⁴ The brand maintains a niche presence in skateboarding, distributed through select shops and online retailers.³

History

Call Me 917 was founded in 2014 by pro skater Alex Olson, son of skate legend Steve Olson, in New York City.¹³⁶ It emerged as a division label tied to Olson's earlier Bianca Chandon project, which used the 917 phone number in campaigns, shifting to a skate-focused brand.² Key releases include provocative skateboard decks and apparel in 2015, available via exclusive retailers like Dover Street Market.⁴ The brand remains active with ongoing distributions through Baker Boys Dist.³⁷

Product Lines

Product Line	Positioning	Price Range
Skateboard Decks (graphic skateboards)	Core skate culture graphics	$50 - $70
Graphic T-Shirts	Provocative skate apparel	$30 - $50
Headwear (beanies)	Streetwear accessories	$25 - $40
Collaborative Footwear (e.g., Moccsan)	Skate-inspired luxury shoes	$150 - $300
Enamel Pins	Collectible skate accessories	$10 - $20

Manufacturing

Manufacturing location not specified in available sources; products include hand-stitched elements in collaborations like Padmore & Barnes Moccsan.⁷ Production is outsourced consistent with skate industry standards for decks and apparel.¹³

Notable Products

Call Me 917 Skateboard Decks - Eye-catching and provocative graphic decks released in collections.⁴
Padmore & Barnes x Call Me 917 Moccsan - Full-grain pebble leather moccasin with hand-stitched construction and metal D-rings.⁷
Graphic T-Shirts - Apparel featuring bold skate-inspired designs.¹⁴
917 Beanie - Headwear accessory tied to early collections.⁴

Reputation

Call Me 917 holds a cult following among skate enthusiasts for its unique aesthetic blending skate culture with erotic and provocative elements, inspired by classic graphics.¹³⁵ Professionals note its New York roots and Olson's creative influence, though it remains somewhat shrouded in mystery.⁵⁶ Criticisms are minimal in sources, with strength in niche appeal over mass-market presence.²

Sources (7)