Capresso
ActiveOverview
Capresso markets high-end coffeemakers, espresso machines, coffee grinders, electric water kettles, and frothers in the United States.123 The brand, launched in 1994, is owned and marketed by JURA Inc., a subsidiary of Swiss-based JURA Elektroapparate AG, the global leader in premium automatic coffee centers.24 It is known for industry innovations such as the first coffeemaker/conical burr grinder combination and the first stand-alone automatic milk frother.1
History
Capresso, Inc. was founded in 1994 to introduce high-end Euro-style coffeemakers to American consumers.12 In 2002, it entered a joint venture with Jura AG of Switzerland to market automatic coffee centers.1 Jura AG became the sole owner of Capresso operations in the U.S. in 2008.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| CoffeeTEAM (coffeemaker/grinder combinations) | integrated brewing and grinding | $200 - $400 |
| Espresso Machines | pump-driven home espresso | $200 - $600 |
| Burr Grinders | precise conical burr grinding | $100 - $250 |
| Automatic Milk Frothers | stand-alone frothing | $100 - $150 |
| Electric Water Kettles | rapid boiling | $80 - $150 |
Manufacturing
Products are developed under the Capresso brand by JURA Inc. in the U.S., with parent company JURA Elektroapparate AG based in Switzerland.24 Specific manufacturing locations are not detailed in available sources, but the focus is on Swiss engineering standards.1
Notable Products
- CoffeeTEAM - First coffeemaker with conical burr grinder and stainless steel vacuum carafe.
- MT500 - Automatic coffeemaker with stainless-steel thermal carafe and lined heating system.
- Automatic Milk Frother - First stand-alone consumer automatic milk frother.
- Infinity Burr Grinder - Burr grinder with electronic sensor for precise grinding.
Reputation
Capresso is recognized by coffee enthusiasts for pioneering innovations like integrated grinder-brewers and automatic frothers, setting early standards in home coffee convenience and design.15 Professionals note its reliable performance in mid-to-high-end segments, though some critique it as overshadowed by parent Jura's super-automatic machines in premium markets.12 Balanced views highlight strong build quality from Swiss ownership but occasional complexity in maintenance.
Sources (7)
- https://en.wikipedia.org/wiki/Capresso
- https://www.capresso.com/about-capresso
- https://www.zoominfo.com/c/capresso/6702170
- https://www.capresso.com/about-us
- https://www.allfreecasserolerecipes.com/Food-Companies/Profile-Co-Capresso
- https://www.capresso.com
- https://www.capresso.com/form/capresso-contact-us