Carvers Skate
ActiveOverview
Carver Skateboards is the original surfskate brand, founded in 1996 by surfers seeking to replicate the dynamic motion of surfing on land. The company pioneered the surfskate category by developing innovative truck systems that enable sharp turning and pumping without pushing, allowing riders to carve and flow like they would on a wave. Carver operates as a premium gear maker and lifestyle brand, selling products in over 50 countries and maintaining market leadership in the surfskate segment through continuous product refinement and community engagement.
History
Carver Skateboards was founded in 1996 by surfers Greg Falk and Neil Carver in Venice Beach, California, who were frustrated by traditional skateboard trucks' inability to simulate surfing motion. The founders developed signature truck designs that could deliver the side-to-side carving sensation unique to surfing, establishing the surfskate category. Over three decades, Carver expanded its truck offerings to include the C7, CX, and C5 models, each designed for different riding styles. The company has maintained market leadership as other manufacturers entered the surfskate space, and has achieved recognition as a five-time consecutive winner of Inc. 5000's fastest growing private companies in the US.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| C7 Truck System | Smooth and flowing ride with dual-axis design | $150 - $400 |
| CX Truck System | Quick and snappy ride with reverse-kingpin design | $150 - $400 |
| C5 Truck System | Lower and lighter setup optimized for tricks and park riding | $150 - $400 |
| Complete Surfskate Boards | Ready-to-ride boards with integrated truck systems | $300 - $600 |
| Decks and Components | Individual deck and hardware components for customization | $100 - $250 |
Manufacturing
Manufacturing details are not specified in available sources. The company operates from El Segundo, California and appears to manage product development and distribution in-house, though specific manufacturing locations and outsourcing practices are not documented.
Notable Products
- C7 Dual-Axis Truck - Patented truck system designed for smooth, flowing carving motion that mimics surfing
- CX Reverse-Kingpin Truck - Quick and responsive truck system offering snappy turning characteristics
- C5 Truck System - Lower-profile, lightweight truck optimized for tricks and skate park performance
Reputation
Carver is widely recognized as the authentic originator and market leader in surfskate design, known for quality construction and product versatility. The brand is distinguished by offering a lifetime warranty, a rarity in the skateboard industry. Enthusiasts and professionals credit Carver with pioneering the category and maintaining innovation through continuous refinement of truck systems. The company has successfully built a dedicated community around the surfskate lifestyle while facing competition from newer entrants attempting to replicate its foundational designs.