Catbird
ActiveOverview
Catbird is a jewelry retailer founded in 2004 in Brooklyn, New York, specializing in fine jewelry that emphasizes everyday wearability. It carries pieces from independent designers alongside its own in-house line, made with ethically sourced gold and conflict-free stones. The brand has expanded to multiple storefronts in New York City, Los Angeles, Boston, and Washington DC, gaining popularity among Millennials and Gen-Z for influencing casual fine jewelry trends.
History
Catbird was founded in 2004 by Rony Vardi in Williamsburg, Brooklyn, starting as a small shop selling various items that shifted focus to jewelry. It became one of the first fine jewelers to sell online and expanded with stores in New York, Los Angeles, Boston, and Washington DC by 2024. The company relocated its studio to the Brooklyn Navy Yard and established the Catbird Giving Fund, raising over $2.3 million for non-profits.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Catbird In-House Line (everyday fine jewelry) | sustainable daily wear pieces | $150 - $1,800 |
| Independent Designer Collaborations | curated emerging jewelry artists | $200 - $2,500 |
| Phoebe Bridgers Collection | limited edition musician collab | $250 - $1,200 |
Manufacturing
Catbird manufactures its in-house jewelry line in its Brooklyn Navy Yard studio with over 40 jewelers, using ethically sourced gold and conflict-free stones. It also partners with trusted third-party manufacturers. The company holds Made in New York⢠certification and is a member of CFDA and No Dirty Gold.
Notable Products
- Catbird Ring - Signature stackable ring in recycled gold, designed for everyday layering.
- Fleur de Lis Necklace - Delicate gold necklace with floral motif, popular for minimalist style.
- Phoebe Bridgers Collaboration Pieces - Limited-run earrings and pendants from the musician's sold-out collection.
- Conflict-Free Diamond Studs - Ethically sourced diamond earrings in various sizes for versatile wear.
Reputation
Catbird is praised by jewelry enthusiasts for its ethical sourcing, Brooklyn craftsmanship, and trendsetting casual fine jewelry accessible to younger demographics. Professionals note its early adoption of online sales and sustainability practices as industry benchmarks. Some critiques mention higher pricing relative to mass-market alternatives, though its quality and provenance maintain strong loyalty.