Alice
ActiveOverview
Alice is a Chinese musical instrument brand founded in 1999, primarily known for producing guitar accessories such as tuners, straps, capos, stands, and cases. It positions itself as a budget-friendly supplier targeting entry-level musicians and bulk buyers through online marketplaces. The brand is listed in guitar-related directories and maintains an active presence via its website china-alice.com.
History
Founded in 1999 in China as a manufacturer of guitar accessories. Established headquarters and production facilities in Ningbo. Expanded product range to cover various string instrument accessories over the years. Remains independent with consistent online retail presence.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Guitar Tuners | Affordable clip-on and pedal tuners | $5 - $30 |
| Guitar Straps | Basic adjustable straps | $3 - $15 |
| Capos | Spring and trigger-style capos | $2 - $10 |
| Guitar Stands | Tripod and A-frame stands | $10 - $40 |
| Instrument Cases | Soft gig bags and hard cases | $15 - $80 |
| Picks and Strings | Bulk accessory packs | $1 - $20 |
Manufacturing
Products are manufactured in-house at facilities in Ningbo, China. Focuses on cost-effective production for mass-market accessories. Quality control aligns with entry-level standards.
Notable Products
- ACL-200 Tuner - Chromatic clip-on tuner with backlight display.
- AL-128 Strap - Padded guitar strap in multiple colors and lengths.
- AC-20 Capo - Quick-release capo for acoustic and electric guitars.
- AGS-01 Stand - Folding tripod stand for multiple guitar types.
- Gig Bag Series - Padded soft cases with accessory pockets.
Reputation
Perceived as a reliable budget option by beginners and hobbyists for basic guitar accessories. Professionals note consistent functionality but criticize limited durability compared to premium brands. Enthusiasts appreciate value for bulk purchases on platforms like AliExpress.