Cineroid

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Overview

Cineroid is a South Korean manufacturer of LED lighting equipment for cinema, broadcasting, and content creation, producing flexible and rollable lights with high CRI values above 95. The company has expanded into robotic studio solutions like DeepEye Studio and HOVERNET cable-cam systems, enabling single-operator video production in studios and large venues.123

History

Cineroid, operated by SECULINE CO., Ltd., began producing electronic viewfinders (EVFs) around 2011 in Seoul, South Korea.4 It shifted focus to LED lighting solutions, including flexible panels like Saturn and rollable Jupiter lights, as documented in catalogs from 2019 onward.56 Recent developments include the 2025 launch of DeepEye HOVERNET and Studio systems for automated content creation.12

Product Lines

Product LinePositioningPrice Range
Jupiter Rollable LightPortable rollable LED panels for flexible setups$500 - $2,000
Saturn Flexible LightBendable LED mats for cinema and broadcast$300 - $1,500
Venus Studio LightFixed studio LED fixtures$800 - $3,000
Creators LightCompact lights for individual content creators$150 - $800
Studio Solution (DeepEye)Robotic systems for single-operator studiosOn request (high-end)
HOVERNET FC50Studio cable-cam for repeatable shotsOn request
HOVERNET FC400Large-venue cable-cam for broadcastOn request

Manufacturing

Products are manufactured by SECULINE CO., Ltd. in Seoul, Republic of Korea, with facilities in Guro-gu.356 Production appears in-house, focusing on high-quality LEDs with CRI >95 and long lifespan.8

Notable Products

  • Jupiter Rollable Light - Rollable LED panel for portable, high-CRI lighting in field and studio use.
  • Saturn Flexible Light - Bendable LED mat offering excellent color rendering for cinema applications.
  • DeepEye HOVERNET FC50 - Modular studio cable-cam with software for precise, repeatable camera moves.
  • DeepEye Studio - Robotic system integrating cameras, lights, and software for one-person video production.
  • Venus Studio Light - Professional LED fixture designed for broadcast studio environments.

Reputation

Cineroid is recognized among filmmakers for early EVF innovations and reliable high-CRI LED lights praised for color accuracy and build quality.47 Professionals value recent robotic tools like DeepEye for efficiency in content creation, though pricing at the high end may limit adoption.12 Some older products are listed as discontinued on the site, indicating a pivot to lighting and automation.3

Sources (8)
  1. https://www.cined.com/cineroid-deepeye-hovernet-brings-single-operator-cable-cam-control-to-studios-and-stadiums/
  2. https://www.cined.com/cineroid-deepeye-studio-a-fully-robotic-studio-operated-by-a-single-person/
  3. http://www.cineroid.com/contactus.asp
  4. https://philipbloom.net/blog/cineroid/
  5. http://www.cineroid.com/upload/2023/10/23%20Cineroid%20catalog_web2.pdf
  6. http://www.cineroid.com/upload/2019/04/2019%20cineroid%20catalog_web.pdf
  7. https://www.hdwarrior.co.uk/2011/01/14/cineroid-review/comment-page-1/
  8. http://www.cineroid.com