Cineroid
ActiveOverview
Cineroid is a South Korean manufacturer of LED lighting equipment for cinema, broadcasting, and content creation, producing flexible and rollable lights with high CRI values above 95. The company has expanded into robotic studio solutions like DeepEye Studio and HOVERNET cable-cam systems, enabling single-operator video production in studios and large venues.123
History
Cineroid, operated by SECULINE CO., Ltd., began producing electronic viewfinders (EVFs) around 2011 in Seoul, South Korea.4 It shifted focus to LED lighting solutions, including flexible panels like Saturn and rollable Jupiter lights, as documented in catalogs from 2019 onward.56 Recent developments include the 2025 launch of DeepEye HOVERNET and Studio systems for automated content creation.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Jupiter Rollable Light | Portable rollable LED panels for flexible setups | $500 - $2,000 |
| Saturn Flexible Light | Bendable LED mats for cinema and broadcast | $300 - $1,500 |
| Venus Studio Light | Fixed studio LED fixtures | $800 - $3,000 |
| Creators Light | Compact lights for individual content creators | $150 - $800 |
| Studio Solution (DeepEye) | Robotic systems for single-operator studios | On request (high-end) |
| HOVERNET FC50 | Studio cable-cam for repeatable shots | On request |
| HOVERNET FC400 | Large-venue cable-cam for broadcast | On request |
Manufacturing
Products are manufactured by SECULINE CO., Ltd. in Seoul, Republic of Korea, with facilities in Guro-gu.356 Production appears in-house, focusing on high-quality LEDs with CRI >95 and long lifespan.8
Notable Products
- Jupiter Rollable Light - Rollable LED panel for portable, high-CRI lighting in field and studio use.
- Saturn Flexible Light - Bendable LED mat offering excellent color rendering for cinema applications.
- DeepEye HOVERNET FC50 - Modular studio cable-cam with software for precise, repeatable camera moves.
- DeepEye Studio - Robotic system integrating cameras, lights, and software for one-person video production.
- Venus Studio Light - Professional LED fixture designed for broadcast studio environments.
Reputation
Cineroid is recognized among filmmakers for early EVF innovations and reliable high-CRI LED lights praised for color accuracy and build quality.47 Professionals value recent robotic tools like DeepEye for efficiency in content creation, though pricing at the high end may limit adoption.12 Some older products are listed as discontinued on the site, indicating a pivot to lighting and automation.3
Sources (8)
- https://www.cined.com/cineroid-deepeye-hovernet-brings-single-operator-cable-cam-control-to-studios-and-stadiums/
- https://www.cined.com/cineroid-deepeye-studio-a-fully-robotic-studio-operated-by-a-single-person/
- http://www.cineroid.com/contactus.asp
- https://philipbloom.net/blog/cineroid/
- http://www.cineroid.com/upload/2023/10/23%20Cineroid%20catalog_web2.pdf
- http://www.cineroid.com/upload/2019/04/2019%20cineroid%20catalog_web.pdf
- https://www.hdwarrior.co.uk/2011/01/14/cineroid-review/comment-page-1/
- http://www.cineroid.com