Clever Yoga
ActiveOverview
Clever Yoga is a direct-to-consumer brand offering yoga mats, towels, blocks, straps, and related accessories like shampoo bars. Founded in 2014 and based in Tampa, Florida, it operates as a small business with revenue under $5 million, focusing on products for hot yoga and general practice.125
History
Clever Yoga was founded in 2014 in Tampa, Florida, by Ellie Teng, a former marathon runner who turned to yoga for joint recovery.2 The company remains owner-operated by Teng, with a small team handling operations, customer service, and logistics.6 No major acquisitions or pivots are documented.12
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Hot Yoga Towels | Anti-slip towels for hot yoga | $20 - $50 |
| Yoga Mats | Standard and specialized mats | $50 - $100 |
| Yoga Blocks & Straps | Support props duo sets | $25 - $40 |
| Shampoo & Conditioner Bars | Vegan zero-waste hair care | $25 - $35 |
| Studio Supplies | Bulk props for studios | $20 - $100 |
Manufacturing
Manufacturing locations are not specified on the company site or available sources. Products appear sourced externally, as the small team focuses on product selection, logistics, and customer service rather than in-house production.56
Notable Products
- Clever Hot Yoga Towel - Anti-slip towel with silicone web bottom for traction in hot yoga.
- Yoga Block & Strap Power Duo - Set of yoga block and strap for support in poses, priced at $29.99.
- Wave Shampoo & Conditioner Bar Set - Handmade, vegan, organic bars for 80-120 uses, travel-friendly.
Reputation
Clever Yoga is perceived as a small, enthusiast-driven brand by yoga practitioners, noted for practical hot yoga accessories like anti-slip towels.25 Its owner-operated structure suggests personalized service, though limited scale and team size may constrain broader recognition.16 No widespread professional reviews or criticisms are documented in available sources.