Click Pens
ActiveOverview
Click Pens is an Indian manufacturer of fountain pens, ballpoint pens, rollerball pens, and calligraphy sets, established as an OEM for local and national brands and later expanding to overseas clients. Based in Indore, it produces over 20 fountain pen models using materials like acrylic, ebonite, and ABS plastic, with a focus on innovations such as India's first matt finish pens and piston fillers. The family-owned company, now in its third generation, positions itself in the premium segment while maintaining manufacturing capabilities acquired from other units.
History
Click Pens was founded in 1978 in Indore, Madhya Pradesh, by Shri Gokuldas Gagwani and his sons after his two decades in the pen industry, initially operating as an OEM for local and national brands13. Key milestones include introducing India's first matt finish writing instrument in 1986, aromatic ballpoint pen fillings in 1992, piston fillers in 1993, and C/C fillers in 19981. In 2003, Harsh Gagwani joined the business amid an industry crisis; by 2013, it began OEM work for American brands, acquired Serwex manufacturing in 2015, and launched the Renaissance range and Aristocrat trademark in 20211.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Renaissance (acrylic and ebonite fountain pens) | Premium handmade series | $25 - $40 |
| Aristocrat (fountain pens) | Trademarked classic designs | $25 - $50 |
| Hand turned pens | Custom turned barrels | $30 - $60 |
| Piston filler fountain pens | Early innovation model | $20 - $40 |
| C/C filler fountain pens | Cartridge/converter options | $20 - $40 |
Manufacturing
Products are manufactured in-house in Indore, India, with capabilities expanded through the 2015 acquisition of Serwex from Delhi, including hand-turned pens1. The company serves as an OEM for more than two American brands1.
Notable Products
- Aristocrat Renaissance Michelangelo - Fountain pen in Renaissance series retailing around $30 with classic-modern design.
- Renaissance acrylic pens - 2021-introduced series using acrylic materials for global market.
- Renaissance ebonite pens - Hard rubber fountain pens highlighting Indian manufacturing.
- Piston filler pens - Introduced in 1993 as one of India's first.
- Matt finish pens - India's first writing instrument with matt finish from 1986.
Reputation
Click Pens is regarded by enthusiasts for its affordable quality fountain pens, innovative history in the Indian market, and family-driven craftsmanship across three generations123. It earns praise for OEM reliability serving American brands and material variety like ebonite and acrylic12. Limited global visibility persists, though recent lines like Renaissance signal international ambitions1.