Coffee Circle

Overview

Coffee Circle is a direct-to-consumer specialty coffee brand based in Germany, offering freshly roasted coffees sourced directly from growers and related equipment such as grinders and machines. It operates primarily through an online subscription model and owns a roastery and café in Berlin, serving a community of private customers and corporations. The company invests 1 EUR per kg sold in community projects in coffee origin countries and holds B-Corp certification since 2016.

History

Founded in 2010 after a trip to Ethiopia inspired a rethink of the coffee value chain to support farmers. Established its own roastery in 2016 and opened its first café in Berlin in 2019. Certified as a B-Corp in 2016, it has grown revenues significantly, reaching $10M in trailing twelve months as of recent data.

Product Lines

Manufacturing

Coffee is roasted in-house at their Berlin roastery and shipped fresh. Equipment such as grinders and machines is sourced globally with an emphasis on sustainability. Capsules are produced to compatible standards for major machines.

Notable Products

• Ethiopian Specialty Coffees - Directly sourced from Ethiopian farmers with high premiums paid.
• Sustainable Nespresso Capsules - Biodegradable capsules for Nespresso machines.
• Coffee Grinders - Manual and electric models for optimal grind consistency.
• Coffee Machines - Equipment for espresso and filter brewing.
• Subscription Boxes - Curated monthly selections of fresh roasts.

Reputation

Coffee Circle is recognized among enthusiasts for its direct sourcing, fresh roasting, and social impact initiatives like farmer support projects. Professionals note its B-Corp status and transparency in the value chain as strengths. Some criticisms focus on premium pricing compared to mainstream brands, though quality and ethics are generally praised.