Core SWX
ActiveOverview
Core SWX designs and manufactures battery packs, chargers, and power accessories for cinema, broadcast, and professional video production. It serves filmmakers and production teams with solutions compatible with cameras from ARRI, RED, and Sony, emphasizing reliability in demanding environments.128
History
Core SWX originated from Switronix, which rebranded to Core SWX in 2017 to continue its innovation legacy.6 Founded around 2001, it has developed products like the Hypercore battery series since 2014 and introduced features such as USB charging, field firmware updates, NFC/RFID monitoring, and the Volt Bridge wireless battery management system.24 Led by CEO and founder Ross Kanarek, the company expanded with a Los Angeles sales office and maintained operations as an essential business during the early COVID-19 pandemic.4
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Helix Max (high-capacity batteries) | Premium runtime for cinema cameras | $500 - $1,200 |
| Hypercore G3 (slim batteries) | Lightweight power for broadcast rigs | $400 - $900 |
| Volt Bridge (chargers) | Wireless fleet management system | $300 - $800 |
| Nano Micro (compact batteries) | Portable solutions for gimbals | $150 - $400 |
Manufacturing
Core SWX manufactures in-house at its 12,000-square-foot headquarters in Plainview, New York, with a domestic workforce including engineering and production staff.4
Notable Products
- Helix Max - High-capacity battery pack with extended runtime for professional cinema use.
- Hypercore G3 - Slim, high-performance battery series for ARRI, RED, and Sony cameras.
- Volt Bridge Charger - Bluetooth-enabled charger for monitoring up to four batteries via iPad.
- Rugged Gold Mount - Durable battery with USB-A output and field-serviceable design.
Reputation
Core SWX is regarded by professionals as a leader in reliable power solutions for video production, praised for innovations like first-to-market features and user-friendly monitoring.24 Enthusiasts and crews value its American manufacturing and pandemic-era reliability for news operations.4 Limited public reviews exist, with employee counts varying across sources indicating a small but specialized team.124
Sources (8)
- https://www.zoominfo.com/c/core-swx/397949718
- https://prospeo.io/c/core-swx-revenue
- https://rocketreach.co/core-swx-llc-profile_b4731a50fc5cdf3a
- https://newsletter.smartbrief.com/whitepapers/0375007C-D6BA-498A-8664-51420E8ED967/Core_SWX_TVT_May22_Final.pdf
- https://www.tvtechnology.com/resources/core-swx-delivers-the-power-to-create
- https://coreswx.com/pages/about
- https://www.glassdoor.com/Overview/Working-at-Core-SWX-EI_IE6161523.11,19.htm
- https://coreswx.com