COROS
ActiveOverview
COROS Wearables Inc. is a performance sports technology company specializing in GPS-enabled sport watches for outdoor activities including track, trail, road, and ultra running, as well as cycling and climbing. It conducts product design, engineering, R&D, manufacturing, and HRM primarily in Dongguan and Shenzhen, China, with marketing and business development handled by its U.S. team in California and regional offices in Europe and the UK. The company previously offered smart bicycle helmets but now focuses on wearables for endurance athletes.
History
COROS was founded in 2014 in China by YF Tech. Lewis Wu became CEO in 2018. The company established its U.S. marketing presence in Irvine/Tustin, California, while maintaining main operations in Dongguan, China.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| PACE Series (GPS Running Watches) | Entry-level multisport watches for runners | $229 - $299 |
| APEX Series (Versatile Adventure Watches) | Mid-range watches for trail running and hiking | $399 - $699 |
| VERTIX Series (Extreme Environment Watches) | Premium watches for mountaineering and ultra-endurance | $699 - $799 |
| Training Tools (Heart Rate Monitors & Accessories) | Sensors and straps for performance tracking | $79 - $129 |
Manufacturing
Products are designed, engineered, and manufactured in facilities located in Dongguan and Shenzhen, China. Main operations including R&D and HRM are based in Dongguan. North American and European branches handle marketing only.
Notable Products
- COROS PACE 3 - Lightweight GPS running watch with long battery life and multisport tracking.
- COROS APEX 2 Pro - Multisport watch with advanced mapping and altimeter for trail and adventure use.
- COROS VERTIX 2S - Rugged GPS watch designed for extreme altitudes and ultra-endurance activities.
- COROS Heart Rate Monitor - Optical armband sensor for accurate real-time heart rate during training.
Reputation
COROS is regarded by endurance athletes for reliable GPS accuracy, exceptional battery life, and durable construction in extreme conditions. Professionals in running and triathlon communities praise its training metrics and value compared to competitors like Garmin. Some users note the app and ecosystem as less polished, with occasional software update delays.