Crazy Aaron's
AcquiredOverview
Crazy Aaron's produces Thinking Putty, a silicone-based putty designed for creative play that does not dry out. The company offers variations with effects such as magnetism, glow-in-the-dark, UV reactivity, and scents, targeted at children and adults. It holds a position in the fidget and sensory toy market, with packaging handled by individuals with intellectual and physical disabilities.
History
Founded in 1998 by Aaron Muderick, Crazy Aaron's began producing Thinking Putty in the United States. The family-owned business grew from a small operation into a recognized toy industry brand. In January 2026, Goliath acquired the company, which now operates as a division from its Philadelphia headquarters while maintaining its product development.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Thinking Putty (core sensory putty) | creative fidget toy for all ages | $10 - $20 |
| Super Magnetics (magnetic effects) | interactive magnetic play putty | $15 - $25 |
| Super Illusions (color-shifting) | visual effect sensory toy | $15 - $25 |
| Glowbrights (glow-in-the-dark) | light-reactive play putty | $12 - $22 |
| UV Reactive Phantoms (UV color change) | blacklight responsive putty | $15 - $25 |
| Mixed by Me Kit (DIY color mixing) | customizable putty creation set | $20 - $30 |
Manufacturing
Products are manufactured in the USA. The company handles production in-house as a family-owned manufacturing business. Packaging is performed by individuals with intellectual and physical disabilities.
Notable Products
- Thinking Putty - Original silicone-based putty that stretches, snaps, bounces, and sculpts without drying out.
- Super Magnetics - Thinking Putty variant attracted to magnets for interactive play.
- Glowbrights - Glow-in-the-dark Thinking Putty for low-light effects.
- Land of Dough - Sensory dough product line acquired under the brand.
- Slime Charmers - Slime-based creative play products.
Reputation
Crazy Aaron's is recognized among toy enthusiasts for durable, non-toxic sensory products with unique effects. Professionals note its social impact through employment of disabled individuals in packaging. The recent acquisition by Goliath has raised questions about potential changes to its independent formula development.