Creatures of Leisure

Active

Overview

Creatures of Leisure manufactures surf accessories including leashes, traction pads, and board covers. The company focuses on products designed for durability and innovation in the surfing market, originating from a surfing lifestyle in Western Australia.¹²³⁵

History

John Malloy, a Californian surfer, founded Creatures of Leisure in 1987 after experimenting with urethane cord for leashes during his travels that began in 1972. Initially selling leashes and board covers made in Yallingup, Western Australia, the company launched key products like the Surefire Leash in 1991, traction pads in 1997, and signature pads for surfers such as Taj Burrow in 1998.¹³ It became the first global surf hardware company certified as a B Corp, emphasizing environmental and social responsibility.⁴

Product Lines

Product Line	Positioning	Price Range
Leashes (cord-based surfboard tethers)	high-performance and lightweight	$50 - $150
Traction Pads (deck grips)	customizable patterns for grip	$40 - $80
Board Covers (surfboard bags)	protective travel covers	$100 - $300
Fins (surfboard fins)	performance-oriented designs	$120 - $180

Manufacturing

Products were initially made in Yallingup, Western Australia, with traction pads produced in Perth.¹³ Current manufacturing locations are not specified in available sources.

Notable Products

Superlite Leash - Lightweight leash launched in 2019, noted for comfort.
Surefire Leash - 1991 leash with innovative urethane coated release tab.
Square-Loc Traction Pads - 1997 pads with patented grip pattern made in Perth.
Signature Traction Pads - 1998 series for pro surfers like Taj Burrow.

Reputation

Creatures of Leisure is recognized by surfers for quality, durability, and innovation in surf accessories.³ Enthusiasts and professionals value its heritage and B Corp certification for social and environmental standards.²⁴ No significant criticisms noted in sources.

Sources (6)