Crown Affair
ActiveOverview
Crown Affair is a haircare brand offering post-wash essentials, tools, and products such as brushes, combs, towels, oils, shampoos, and conditioners designed for various hair types and textures.123 It operates an internet-first model in the beauty sector, focusing on vegan and cruelty-free grooming items safe for pregnancy use, with headquarters in New York.12 The brand has raised $15.73 million across five funding rounds, including a $9 million Series B in October 2024, positioning it among competitors like Madison Reed and Vegamour.1
History
Crown Affair was founded by Dianna Cohen, launched in January 2020 with an initial collection of four post-wash essentials: The Brush, The Comb, The Towel, and The Oil.12 The company is incorporated as of June 13, 2019, with business operations starting around July 2019.4 It has secured $15.73 million in total funding across five rounds, with the latest $9 million Series B on October 31, 2024, from investors including True Beauty Ventures.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| The Ritual (Shampoo and Conditioner) | Gentle cleansing for healthy hair routines | $28 - $58 |
| The Treatment (Leave-In Conditioner) | Post-wash detangler and conditioner | $38 - $68 |
| The Oil (Hair Serum) | Versatile nourishing hair oil | $48 - $88 |
| The Tools (Brush and Comb) | Detangling tools for all hair types | $38 - $68 |
| The Towel | Absorbent hair towel to reduce damage | $50 - $70 |
| Dry Shampoo | Refresh powder for between washes | $28 - $38 |
Manufacturing
Manufacturing details are not specified in available sources. Products are distributed via an internet-first model from the United States.1
Notable Products
- The Brush - Detangling brush designed for all hair textures and lengths.
- The Comb - Wide-tooth comb for gentle detangling post-wash.
- The Towel - Hair towel that minimizes friction and damage during drying.
- The Oil - Multi-use serum for nourishment and styling.
- The Ritual Shampoo - Sulfate-free shampoo for routine cleansing.
- The Ritual Conditioner - Matching conditioner for hydration and softness.
Reputation
Crown Affair is recognized for its focus on hair rituals and essentials that promote healthy routines across hair types.23 It competes in a crowded market with brands like K18 and Vegamour, supported by notable funding and investors.1 The company is not BBB accredited, though no specific complaints are detailed.4