Cubitt Tracking Technologies
ActiveOverview
Cubitt is a family-owned smartwatch brand founded in 2018 that focuses on fitness tracking and health monitoring devices. The company positions itself in the mid-range smartwatch market, offering devices with heart rate monitoring, step tracking, sleep tracking, and integration with voice assistants like Alexa. Cubitt targets consumers seeking affordable smartwatches with practical health and fitness features rather than premium positioning.
History
Cubitt was founded in 2018 as a family-owned brand leveraging years of industry experience in consumer electronics. The company carefully curates products to meet quality standards and has built its reputation through customer satisfaction. Cubitt operates with headquarters in Hallandale, Florida, and serves a global market through direct-to-consumer e-commerce channels with worldwide shipping.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Smartwatches | Fitness and health tracking wearables | $100 - $300 |
| Smart Scales | Health metrics and weight tracking | $50 - $150 |
| Smartwatch Accessories | Bands, chargers, and protective gear | $15 - $80 |
Manufacturing
Manufacturing details are not publicly disclosed. The company appears to work with external manufacturers while maintaining quality control standards through product curation and testing before market release.
Notable Products
- Cubitt Smartwatch with Heart Rate Monitor - Multi-function smartwatch featuring 13+ functions, 7-day battery life, continuous heart rate monitoring, and step tracking
- Cubitt Smart Scale - Connected scale for health metrics tracking integrated with the Cubitt app ecosystem
- Cubitt App - Companion mobile application for device management, fitness tracking, health insights, and smart notifications across iOS and Android
Reputation
Cubitt is perceived as a value-oriented smartwatch brand that prioritizes practical functionality and build quality over premium positioning. The brand emphasizes craftsmanship and offers a one-year hassle-free warranty on all products, suggesting confidence in manufacturing standards. Customer feedback indicates satisfaction with battery life and feature set relative to price point, though the brand remains relatively niche compared to major smartwatch manufacturers.
Sources (9)
- https://www.trackting.com/wp-content/uploads/2021/07/Company-Profile_Trackting_ENG.pdf
- https://cubittofficial.com/pages/our-story
- https://find-and-update.company-information.service.gov.uk/company/05158403
- https://cubittofficial.com/pages/why-cubitt
- https://www.zoominfo.com/c/cubitt/481327119
- https://cubittofficial.com/pages/our-app
- https://cubittofficial.com/pages/faq
- https://cubittofficial.com
- https://cubittofficial.com/pages/cubitt-app-for-smartwatch