CurrentBody

Overview

CurrentBody operates as an online retailer specializing in at-home beauty technology devices, including LED masks and electrical health products. It positions itself as a provider of clinically-proven items through e-commerce, serving customers in 80 countries with independent testing and expert collaborations.⁵⁴

History

Founded in 2009 by Laurence Newman (CEO, beauty industry expert) and Andrew (CTO, e-commerce specialist) to bring professional at-home beauty devices to consumers via online sales.⁵ The company received investment from NVM in 2018 with a partial exit and plans for a 2025 IPO.⁴ It pioneered the flexible LED light therapy mask, now used by over 500,000 people worldwide.⁵

Product Lines

Manufacturing

Products are sourced from strategic brand partners rather than manufactured in-house; the company focuses on retail and validation through clinical testing.⁴⁵

Notable Products

• Original Flexible LED Mask - First flexible LED light therapy mask for at-home use, clinically tested and used by over 500,000 people.
• CurrentBody Skin LED Masks - Range of LED devices for skin concerns like acne and aging.
• Microcurrent Facial Devices - Portable tools for muscle toning and lifting.
• Radiofrequency Machines - Home devices for skin tightening and collagen stimulation.

Reputation

CurrentBody is recognized among beauty enthusiasts for introducing accessible at-home LED therapy and maintaining product efficacy through doctor collaborations.⁵ Professionals note its role in popularizing beauty tech backed by clinical evidence.⁴ Some views highlight it as a key retailer rather than innovator, with growth tied to e-commerce partnerships.