Cyrus

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Overview

Cyrus is an independent Swiss luxury watch brand founded in 2010, specializing in innovative mechanical timepieces with bold designs and complex complications such as tourbillons and vertical power reserve displays. Based in Le Locle with production partnerships including Chronode SA, it produces around 600 watches annually for selected retailers worldwide, emphasizing exclusivity through small production runs and technical differentiation.¹²³⁴

History

Cyrus was founded in 2010 by Swiss brothers Julien and Laurent Lecamp with financial backing from the Richard family, who assumed full ownership in 2014. The brand established its manufacture in Le Locle and partnered with Jean-François Mojon of Chronode SA for movement development. The first collections, including the signature Klepcys line with its vertical power reserve, debuted in 2011.¹²³

Product Lines

Product Line	Positioning	Price Range
Klepcys	Signature line with vertical power reserve	$20,000 - $100,000
Klepcys Vertical Tourbillon Skeleton	High-complication skeleton tourbillon	$50,000 - $150,000
Klepcys Chronograph	Innovative chronograph with alarm	$25,000 - $80,000
Double Independent	Dual independent movements	$30,000 - $90,000

Manufacturing

Cyrus operates its manufacture in Le Locle, Switzerland, partnering with Chronode SA, founded by Jean-François Mojon, for design, production, and assembly of complete watches. The brand maintains productive autonomy from prototyping to final assembly while producing small series.²³⁴⁸

Notable Products

Klepcys Vertical Tourbillon Skeleton - Skeleton tourbillon with vertical power reserve and twin crowns.
Klepcys Chronograph and Alarm - Chronograph featuring innovative alarm complication and bold design.
Double Independent - Watch with two independent beat movements for precise timekeeping.
Klepcys GMT - GMT function with distinctive vertical power reserve display.

Reputation

Cyrus is recognized by enthusiasts for its technical innovations, such as vertical power reserves and partnerships with master watchmakers like Jean-François Mojon, positioning it as a rising independent in haute horlogerie. Professionals note its bold designs and exclusivity through limited production, though it remains lesser-known compared to established independents due to its youth. Criticisms are minimal, focusing on high price points relative to brand recognition.²³⁴

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