Day-Timer
ActiveOverview
Day-Timer is a provider of time management solutions specializing in personalized and name-brand planners, calendars, and stationery. The company operates in the retail consumer products and services sector, offering a range of organizational tools including covers and wallets, briefcases and bags, diary refills, organizer accessories, and home and office supplies. Day-Timer maintains a presence in the broader personal organization market, competing with other planner and productivity brands.
History
Day-Timer was founded in 1947 as a planner and stationery company. The company has maintained operations as a provider of time management solutions for nearly eight decades. It operates as an active subsidiary in the consumer goods and retail sectors, with headquarters established in the Lake Zurich, Illinois area. The company continues to offer both standard and personalized organizational products to consumers.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Personal Organizers | Customizable planning systems | $50 - $300 |
| Planners and Calendars | Daily and annual scheduling tools | $15 - $150 |
| Diary Refills | Replacement pages and inserts | $10 - $80 |
| Covers and Wallets | Protective cases for organizers | $20 - $200 |
| Briefcases and Bags | Professional carrying solutions | $60 - $400 |
| Organizer Accessories | Supplementary organizational items | $5 - $100 |
Manufacturing
Manufacturing and sourcing details are not specified in available sources. The company provides shipping and delivery services for its products, indicating a distribution operation alongside product offerings.
Notable Products
- Day-Timer Planner - Customizable personal planning system with refillable pages and organizational sections
- Day-Timer Calendars - Branded calendars available in various formats for personal and professional use
- Personalized Stationery - Custom-printed planners and organizational materials tailored to individual preferences
- Organizer Accessories - Supplementary items including dividers, tabs, and organizational inserts for planner systems
Reputation
Day-Timer is recognized as an established brand in the personal organization and time management category with a long operational history since 1947. The brand maintains a presence in both consumer and professional markets through its range of planners and organizational tools. Limited recent market commentary is available in current sources, suggesting the brand operates in a mature market segment with steady but not prominent market visibility compared to digital productivity solutions.