ddrum
ActiveOverview
ddrum manufactures acoustic drum sets, electronic drum sets, triggers, percussion instruments, and hardware. Originally focused on electronic percussion as a Swedish brand under Clavia, it expanded after 2005 acquisition by Armadillo Enterprises into a full-line drum company using innovative woods like ash, ash-maple blends, and alder shells. It targets drummers from beginners to professionals with customizable options via its USA Custom Shop.
History
ddrum was founded in 1983 in Sweden by Hans Nordelius of Clavia (later Nord Keyboards) with the Digital Percussion Plate 1, the first digital drum pad for dynamic sampled sounds. It pioneered electronic triggers and pads until 2005, when sold to Armadillo Enterprises, shifting to include acoustic drums, snares, hardware, and accessories. Key innovations post-acquisition include first use of 100% ash shells, deeper bass drums, and blended maple-ash shells.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Acoustic Drum Kits | Professional-quality kits with player sizes | $500 - $3,000 |
| Electronic Drum Sets | Advanced kits building on trigger heritage | $800 - $2,500 |
| Red Shot Series (Electronic) | Mesh-head electronic kits for practice and performance | $1,000 - $2,000 |
| Triggers & Modules | Industry-standard electronic triggers | $100 - $600 |
| USA Custom Shop | Customizable acoustic kits | $1,500 - $5,000+ |
| Hardware & Accessories | Drum stands and pedals | $50 - $400 |
Manufacturing
Products are designed with a focus on innovation like ash and alder shells, but specific manufacturing locations are not detailed; likely outsourced given the U.S.-based operations and global distribution. The company emphasizes craftsmanship blending traditional and modern methods.
Notable Products
- Digital Percussion Plate 1 - World’s first digital drum pad for dynamic sampled sounds, launched 1983.
- Red Shot Electronic Drums - Mesh-head electronic kits continuing electronic heritage.
- Ash Shell Acoustic Kits - First brand to use 100% ash shells for unique tones.
- USA Custom Shop Kits - Customizable drums with shell, finish, and hardware options.
- ddrum Triggers - Pioneering electronic drum triggers for acoustic conversion.
Reputation
ddrum is recognized among drummers for affordability of professional-quality acoustic kits and innovation in electronic triggers from its origins. Professionals and enthusiasts appreciate its use of unique woods like ash and alder for tonal variety, plus customization options. Some note it was overtaken by competitors in electronics pre-2005, but it has built a dedicated following post-acquisition for value-driven full-line products.