Degs & Sal

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Overview

Degs & Sal is a designer jewelry brand based in New York that specializes in handcrafted men's jewelry made in Italy. The brand offers a curated selection of necklaces, chains, bracelets, and rings crafted from 100% recycled sterling silver, incorporating materials such as freshwater pearls, turquoise, and black onyx. The company positions itself around authenticity, sustainability, and craftsmanship, with an emphasis on both ready-made designs and customizable pieces that allow customers to personalize their selections.

History

Degs & Sal was founded in 2013 by Shamie, who transitioned from a career in the garment district to jewelry design after years of handcrafting pieces during breaks at bead shops in Manhattan. The founder's handmade bracelets gained attention on the streets of Midtown Manhattan, prompting the decision to formalize the hobby into a brand. The company name is an acronym for "Destroy Everything Gain Success & Start A Lifestyle," reflecting the founder's philosophy of inspiring dreamers and entrepreneurs. Since its inception, the brand has maintained its focus on handcrafted, sustainable jewelry with production based in Italy.

Product Lines

Product Line	Positioning	Price Range
Men's Designer Jewelry	Luxury handcrafted pieces for men	$150 - $2,000
Necklaces and Chains	Statement and everyday pieces	$100 - $1,500
Bracelets	Customizable and ready-made designs	$80 - $1,200
Rings	Designer rings in sterling silver	$120 - $1,800
Customizable Jewelry	Personalized pieces made to order	$150 - $2,500

Manufacturing

All pieces are handcrafted in Italy using 100% recycled sterling silver. Production is outsourced to Italian artisans rather than manufactured in-house, allowing the brand to maintain quality craftsmanship while emphasizing sustainability through the use of recycled materials.

Notable Products

Recycled Sterling Silver Necklaces - Handcrafted necklaces featuring unique materials like freshwater pearls, turquoise, and black onyx stones
Custom Necklace Service - Personalized necklace designs allowing customers to create bespoke pieces tailored to individual preferences
Designer Bracelets - Handmade bracelets in sterling silver that gained initial street recognition in Manhattan
Statement Rings - High-end rings crafted from recycled sterling silver with luxury positioning
Men's Chain Collections - Curated selection of chains in various styles and materials for men

Reputation

Degs & Sal is perceived as an emerging luxury jewelry brand with a strong emphasis on sustainability and craftsmanship. The brand appeals to consumers seeking personalized, ethically-produced jewelry with authentic storytelling around its founder's journey. The company is not BBB accredited and maintains a relatively small operational footprint, which aligns with its artisanal positioning. Customer engagement appears centered on the brand's lifestyle philosophy and commitment to recycled materials, though the brand remains relatively niche within the broader designer jewelry market.

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