Difford's Guide

Overview

Difford's Guide operates one of the largest drinks-related websites, specializing in cocktails, spirits, beers, and bars. It provides factual information on beverages, cocktail recipes, and industry databases, targeting both consumers and trade professionals. The company also publishes physical guidebooks and offers creative services like photography and design to drinks companies.

History

Founded in 1997 as Odd Firm of Sin Ltd by Simon Difford, with the Difford's Guide brand established in 2001. Simon Difford developed the website and launched the first Difford's Guide to Cocktails book in 2001, now in its 17th edition. The company has maintained independent operations for over two decades, building extensive databases on alcoholic beverages and related industries.

Product Lines

Manufacturing

As a publisher of books and digital content, no physical manufacturing occurs; content is produced in-house by the small team in England.

Notable Products

• Difford's Guide to Cocktails (17th edition) - Annual cocktail recipe book with over 3,000 recipes and techniques.
• Diffordsguide.com website - Online database of cocktails, spirits, bars, and industry information.
• Difford's Guide to Gin - Specialized guidebook on gin brands and production.
• CLASS Magazine (re-acquired) - Quarterly drinks magazine with publishing rights repurchased by founder.

Reputation

Difford's Guide is respected among bartenders and drinks enthusiasts for its impartial, in-depth content and extensive databases. Professionals value its factual approach and long-standing expertise from founder Simon Difford. Some note its niche focus limits broader appeal compared to larger media outlets.