DiMarzio

Overview

DiMarzio is a manufacturer of guitar pickups and accessories, known for direct-replacement pickups including the Super Distortion, the first mass-market aftermarket pickup introduced in 1971. The company produces nearly 200 pickup models, cables, straps, and hardware from its factory in Staten Island, New York. It holds a position as an industry leader in guitar electronics, focusing primarily on pickups while expanding into related accessories.¹⁴⁵

History

DiMarzio was founded by Larry DiMarzio in 1972 as DiMarzio Musical Instrument Pickups, Inc. in Staten Island, New York. It gained prominence with the 1971 introduction of the Super Distortion and Dual Sound pickups, the first mass-market replacement pickups for guitars. The company has operated independently, expanding its product range to nearly 200 pickup models and accessories while maintaining its core focus on pickups.¹²⁵

Product Lines

Manufacturing

All DiMarzio pickups are handmade in the USA at their factory in Staten Island, New York. Production occurs in-house with approximately 40-50 employees involved.⁴⁵

Notable Products

• Super Distortion - First mass-market aftermarket humbucker pickup, introduced in 1971, known for high output.
• Dual Sound - Early dual-mode pickup allowing humbucker or single-coil sounds.
• DP103 PAF 36th Anniversary - Pickup replicating classic PAF tone with modern clarity.
• ClipLock Strap - Quick-release guitar strap for secure performance use.
• Faded Series Pickups - Vintage-voiced pickups with aged appearance.

Reputation

DiMarzio is regarded by guitar enthusiasts and professionals as a pioneer in aftermarket pickups, praised for innovation like the Super Distortion and consistent USA manufacturing. Strengths include a wide range of models for customization and reliable quality in high-output designs. Some users note that certain modern pickups can sound overly bright or compressed compared to vintage alternatives.¹⁵