Dinosaurs Will Die

Overview

Dinosaurs Will Die is a rider-owned and rider-operated snowboard company founded by professional snowboarders Sean Genovese and Jeff Keenan. The brand positions itself as an alternative to mainstream snowboard manufacturers, emphasizing authentic snowboarding culture and punk rock ethos. Named after an NOFX song, the company produces snowboards and related apparel with a focus on quality construction and distinctive graphics that reflect the brand's irreverent approach to the sport.

History

Dinosaurs Will Die was established by pro riders Sean Genovese and Jeff Keenan who created the company to take control of their own destiny and produce authentic snowboarding products. The brand's name references the punk rock song by NOFX and is intended as commentary on snowboard companies perceived as inauthentic. The company maintains complete creative control over all aspects of production, from board design to graphics and team selection, operating as an independent, rider-driven enterprise.

Product Lines

Manufacturing

Manufacturing details are not specified in available sources. The company appears to work with external manufacturers while maintaining design and quality control oversight through founders Sean Genovese and Jeff Keenan.

Notable Products

• Kwon - All-mountain snowboard with hybrid camber profile, medium-stiff flex, and sintered base; priced at $499
• MaeTier - Freestyle and all-mountain hybrid board featuring camber profile for pop and edge hold
• Rat - Snowboard known for simple graphics and responsive pop

Reputation

Dinosaurs Will Die is respected within snowboarding communities for its authentic, rider-driven approach and commitment to punk rock ethos in a commercialized industry. The brand appeals to riders seeking alternatives to mainstream manufacturers and is recognized for quality board construction and distinctive visual identity. As a small, independent operation, the company maintains strong credibility among enthusiasts but operates with limited market presence compared to larger competitors. The brand's niche positioning attracts dedicated followers who value authenticity over mass-market appeal.