Dodson & Horrell

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Overview

Dodson & Horrell is a UK-based manufacturer of specialist feeds for equine, poultry, and zoo animals. Established as a family-run business, it supplies products including horse feeds that have received the Royal Warrant of Appointment to HM Queen Elizabeth II and serves as an official supplier to Equestrian Team GBR.

History

Founded in 1939 as a family-run business focused on animal nutrition. It has operated for over 85 years, maintaining independence while expanding into equine, poultry, and zoo feeds. The company restructured with DODSON & HORRELL LIMITED incorporated in 2020, previously known as DODSON & HORRELL EQUINE LIMITED.²⁴

Product Lines

Product Line	Positioning	Price Range
Equine Feeds	Specialist horse nutrition	$20 - $60
Poultry Feeds	Farm animal nutrition	$15 - $40
Zoo Animal Feeds	Specialized captive animal diets	$25 - $70

Manufacturing

Products are manufactured in the United Kingdom at facilities including Aston Mill, Nantwich, Cheshire. The company specializes in the production of prepared feeds for farm animals under SIC code 10910. It emphasizes in-house processes with sourcing of raw materials as a core practice.¹³⁴

Notable Products

Horse Feeds (Royal Warrant) - Feeds granted Royal Warrant of Appointment to HM Queen Elizabeth II for quality.
Equine Competition Mix - Nutrition formulated for performance horses, supplied to Equestrian Team GBR.
Poultry Feeds - Prepared feeds for poultry production.
Zoo Diets - Custom nutrition for zoo animals.

Reputation

Perceived as a longstanding specialist in equine nutrition among horse owners and equestrian professionals, bolstered by royal endorsement and team sponsorships. Family-run heritage contributes to trust in quality control. Limited public data on widespread criticisms, though scale remains modest compared to larger feed producers.¹²³

Sources (6)