DuBois et fils

Overview

DuBois et fils is Switzerland's oldest watch manufacture, producing strictly limited edition timepieces incorporating historical movements since 1785. The brand combines centuries-old heritage with modern innovations like blockchain tokenization and NFTs for luxury watches. It positions itself in the niche high horlogerie market, focusing on vintage-inspired pieces distributed through specialized retailers.¹³⁵

History

The DuBois family began watch production in 1751 when Moïse DuBois started crafting watches in Le Locle, Switzerland, with the company formally founded in 1785. The historic family house in Le Locle remains in family ownership today. In 2010, Thomas Steinemann acquired the brand and revitalized it by integrating digital technologies such as tokenization while preserving traditional craftsmanship.¹⁵

Product Lines

Manufacturing

Products are made in Switzerland as a traditional manufacture. Movements are historical or vintage, assembled in-house at facilities in the Basel region. The brand emphasizes limited production in its original Le Locle heritage context.¹³⁵

Notable Products

• Historical Movement Editions - Limited watches featuring restored movements from the 18th-19th centuries.
• Tokenized DuBois Classics - Vintage-style watches with blockchain certificates for authenticity.
• Le Locle Heritage Series - Pieces inspired by the brand's 1751 origins using period components.
• NFT Community Exclusives - Edition-limited models tied to digital NFT collectibles.

Reputation

Enthusiasts value DuBois et fils for its unmatched heritage as Switzerland's oldest watchmaker and use of genuine historical movements. Professionals note its innovative pivot to blockchain and NFTs as forward-thinking in luxury tokenization. Some criticize the small scale and niche focus, limiting broader market recognition.¹⁵