Echelon
ActiveOverview
Echelon Fitness Multimedia, LLC specializes in connected home fitness equipment including exercise bikes, rowing machines, treadmills, and fitness mirrors, paired with an interactive app for live and on-demand classes.12 The company targets fitness enthusiasts and casual users through direct-to-consumer sales, subscriptions, accessories, and AI-driven workout plans, operating primarily in the US, Canada, and select international markets.1 It positions itself in the competitive home fitness sector with studio-quality experiences accessible at home.2
History
Founded in 2017 in Chattanooga, Tennessee, US, Echelon Fitness Multimedia, LLC provides advanced fitness solutions like exercise machines and interactive products.1 In December 2020, it secured USD 65 million in funding from Goldman Sachs Merchant Banking Division and North Castle Partners to support expansion of product offerings and omnichannel sales.1 Led by CEO Lou Lentine, the company has grown to emphasize technology-enhanced consumer engagement in fitness.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Exercise Bikes (connected spin bikes) | Home studio cycling with live classes | $800 - $1,800 |
| Rowing Machines (interactive rowers) | Full-body cardio with app integration | $900 - $1,500 |
| Treadmills (Stride series) | Compact folding treadmills for home use | $700 - $1,300 |
| Fitness Mirrors (Reflect) | Wall-mounted interactive workout display | $1,000 - $1,600 |
Manufacturing
Products are manufactured through e-commerce and manufacturing operations, likely outsourced given the consumer products focus, with no specific in-house facilities detailed.1
Notable Products
- Echelon Stride Treadmill - Compact treadmill designed for interactive home workouts via app.
- Reflect Fitness Mirror - Interactive mirror providing on-demand classes and AI plans.
- Echelon Rowing Machine - Connected rower for live and on-demand rowing sessions.
- Echelon Exercise Bike - Spin bike with studio-quality classes accessible at home.
Reputation
Echelon is recognized for affordable, app-connected fitness equipment suitable for home use across fitness levels, with strengths in interactive classes and broad product range.12 Enthusiasts appreciate the studio-like experience and variety including cycle, yoga, and strength programs.2 Criticisms may arise in the competitive market regarding equipment durability and subscription reliance, though specific professional reviews are not detailed in available data.1
Sources (5)
- https://www.preqin.com/data/profile/asset/echelon-fitness-multimedia--llc/334749
- https://contactout.com/company/echelon-fitness-multimedia-llc-8003
- https://echelonfit.com/pages/about
- https://www.zoominfo.com/c/echelon-fitness-multimedia-llc/472609672
- https://www.creditsafe.com/business-index/en-gb/company/echelon-fitness-multimedia-llc-us108570699