Edblad
ActiveOverview
Edblad is a Swedish jewelry brand founded in 2006, specializing in minimalist, timeless designs made primarily from premium stainless steel for women and men. It holds a leading position in the Swedish market with strong presence in Nordic countries and expansion into Germany, the Netherlands, and the UK, emphasizing sustainability and ethical production.123
History
Edblad was founded in 2006 at Singö in northern Roslagen, Sweden, by designers Hans and Cathrine Edblad, starting with a small boutique in Grisslehamn outside Stockholm.13 The company grew from a few employees to over 50, with a design studio and head office in central Stockholm, 11 own stores, and approximately 500 retailers across about ten countries.3 In 2019, it released its first accessory collection; Cathrine Edblad, who runs the company as partner and creative manager, received the Female Star of the Year award at the EY Entrepreneur of the Year gala in 2015.3
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Peak Collection (stainless steel jewelry) | Timeless best-seller for women | $50 - $200 |
| Core Jewelry Line (stainless steel pieces) | Minimalist everyday designs | $40 - $150 |
| Men's Jewelry | Simple unisex styles | $50 - $180 |
| Accessories Collection | Holistic modern woman concept | $30 - $100 |
Manufacturing
All jewelry is designed in the company's Stockholm studio.13 The majority is manufactured in a single dedicated factory in China that has collaborated with Edblad since inception and produces only their products.3 Products use nickel-safe premium stainless steel for durability and allergy resistance.13
Notable Products
- Peak Collection - Early collection remaining a best-seller, popular among women for its enduring appeal.
- Helping Hand Projects - Jewelry line supporting aid organizations as part of ethical initiatives.
- Signature Stainless Steel Necklaces - Minimalist designs evoking Swedish simplicity and confidence.
- Men's Stainless Steel Pieces - Fashionable, sustainable jewelry for men.
Reputation
Edblad is recognized by followers and in the Nordic market for its high-quality, long-lasting stainless steel jewelry and sustainable practices, with over 250,000 loyal customers.13 Professionals note its strong design from the Stockholm team and ethical focus, including charity support via Helping Hand projects.3 It maintains a reputation for nickel-safe, allergy-resistant products made in a consistent Chinese factory.3 Some sources highlight its market-leading status in Sweden while pursuing global expansion.12