Egard Watch Co.
ActiveOverview
Égard Watch Company produces luxury timepieces positioned at the intersection of accessible luxury and Swiss/Japanese craftsmanship. Founded on the personal story of a father-son relationship, the brand emphasizes emotional connection and quality construction rather than mass-market appeal. The company operates through direct-to-consumer channels and is known for distinctive layered-dial designs and a commitment to supporting law enforcement causes.
History
Égard was founded in 2012 by Ilan Srulovicz, who designed the first timepiece to honor his father Peter Srulovicz and the bond between parent and child. The brand debuted with an intricate layered-dial design intended to make a bold statement in the luxury watch market. Ilan serves as CEO and has positioned the company around values-driven messaging, including support for law enforcement and appearances across major media platforms. The company operates offices in Los Angeles and Toronto for design and manufacturing operations.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Men's Luxury Watches | Precision-crafted timepieces for men | $150 - $2,000 |
| Women's Luxury Watches | Elegant timepieces for women | $150 - $2,000 |
| Layered-Dial Collection | Signature design with distinctive dial construction | $200 - $2,500 |
Manufacturing
Égard utilizes high-quality movements produced in Switzerland and Japan, with design and assembly coordinated through offices in Los Angeles and Toronto. The company combines international movement sourcing with North American design oversight.
Notable Products
- Layered-Dial Timepiece - Signature design featuring intricate layered-dial construction that serves as the brand's defining aesthetic
- Men's Luxury Watch Collection - Precision-crafted timepieces combining Swiss and Japanese movements with contemporary styling
- Women's Luxury Watch Collection - Elegant timepieces designed for women with similar quality standards as the men's line
Reputation
Égard occupies a niche in the accessible luxury watch market, appealing to consumers seeking quality craftsmanship without premium price points. The brand benefits from its founder's media visibility and values-driven positioning around law enforcement support. The company's direct-to-consumer model and emphasis on emotional storytelling differentiate it from traditional watch manufacturers, though it remains relatively small compared to established luxury brands. Limited information is available regarding critical reception from watch enthusiasts or professional horologists.