EGO Power+
ActiveOverview
EGO Power+ manufactures cordless outdoor power equipment using 56V Arc Lithium battery technology, designed to match petrol performance without noise, fumes, or maintenance. Launched in 2012, it targets domestic, commercial, and specialist users through product ranges including Power+, Power+ Professional, and Professional-X, with sales in 65 countries and annual production over 10 million units.124
History
EGO Power+ stems from a global manufacturing business established in 1993 and was launched in the United States in 2012 as the first cordless outdoor equipment line matching petrol power. It expanded to Europe in 2014, achieving rapid growth and availability through over 2,500 dealers by 2020. By 2020, EGO had become an established worldwide brand serving millions of customers across domestic, commercial, and specialist segments.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Power+ (residential cordless tools) | Consumer-grade outdoor equipment | $150 - $800 |
| Power+ Professional (commercial cordless tools) | Professional landscaper tools | $300 - $1,200 |
| Professional-X (high-end specialist tools) | Specialist and heavy-duty use | $500 - $1,800 |
Manufacturing
EGO Power+ is part of an international manufacturing business established in 1993, producing over 10 million units annually for sale in 65 countries. Products feature patented in-house 56V Arc Lithium battery technology designed for optimal cooling and petrol-matching performance.24
Notable Products
- 56V Arc Lithium Battery - Patented battery platform providing gas-like power, longer runtime, and 30-minute charging.
- Cordless Lawn Mower - Battery-powered mower in Power+ line matching gas performance.
- Cordless Leaf Blower - High-performance blower for residential and commercial use.
- Cordless String Trimmer - Line trimmer designed for extended runtime and power.
- Cordless Hedge Trimmer - Battery hedge trimmer for precise cutting without cords.
Reputation
EGO Power+ is recognized among enthusiasts and professionals for delivering petrol-comparable power in cordless format with its 56V battery innovation, earning positive customer reviews and #1 ratings in cordless outdoor equipment. It appeals to users seeking quiet, low-maintenance alternatives to gas tools. Some note higher upfront costs compared to gas equipment, though long-term savings on fuel and maintenance are cited as benefits.18
Sources (8)
- https://egopowerplus.co.uk/about-ego/history-of-ego
- https://egopowerplus.eu/our-story
- https://www.zoominfo.com/c/ego-power/359526058
- https://egopowerplus.com/about-ego
- https://pubrio.com/companies/9b4b5442-1be8-4ca9-8b55-3cbfb460caa7?data=f62fa8d93a8bbbee2354127f13a496b2%3ABeLO%2FltXuQb1%2Ff%2FzI4C5YszpqrVrJjFkYUb%2FzvSr8AyBft1x
- https://rocketreach.co/ego-power-profile_b5f0be8cf42d3500
- https://www.bbb.org/us/il/naperville/profile/electric-tools/ego-power-0654-90009869
- https://egopowerplus.com