Eleventy

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Overview

Eleventy is an Italian fashion brand specializing in tailored clothing for men, women, and children, positioned as 'smart luxury' with high-quality fabrics at accessible prices compared to brands like Brunello Cucinelli and Loro Piana. Founded in 2007, it emphasizes made-in-Italy production, unstructured tailoring, and timeless designs in neutral palettes. The brand has expanded globally with stores in the US, Europe, Asia, and focuses on direct client relationships alongside retail and e-commerce.

History

Eleventy was founded in 2007 in Milan by Marco Baldassari (men's creative director) and Paolo Zuntini (women's creative director), with Andrea Scuderi joining in 2009 as partner and operations executive. It started with menswear including a signature jacket and polo, later expanding to womenswear, childrenswear, and home collections. In 2014, Vei Capital acquired 51% of shares to support global expansion; in 2016, it established US headquarters in New York, followed by stores in major cities worldwide and entry into China in 2024.

Product Lines

Product Line	Positioning	Price Range
Men's Tailoring	Unstructured suits and sportcoats	$800 - $2,500
Women's Knitwear	Cashmere and luxe fabric sweaters	$400 - $1,200
Men's Casualwear	Drawstring pants and polos	$300 - $900
Women's Outerwear	Coats and jackets in neutral tones	$700 - $2,000
Childrenswear	Tailored mini versions	$200 - $800

Manufacturing

All products are made in Italy, with a focus on artisanal techniques for unstructured jackets using fabrics from suppliers like Zegna and Loro Piana. Production emphasizes quality control and responsible practices to reduce waste, though some items blend cashmere with alpaca.

Notable Products

Magic Jacket - Laser-cut jersey sportcoat, a bestseller since 2007, unstructured for versatility.
Drawstring-Waist Pants - Cashmere or luxe fabric pants blending comfort and tailoring.
Unstructured Blazer - Handmade in Italy with proprietary colors, inspired by Milanese sprezzatura.
Cashmere Sweaters - Knitwear using Cariaggi yarn blends, positioned as everyday luxury.

Reputation

Eleventy is praised by enthusiasts for its quality made-in-Italy tailoring at prices below competitors like Cucinelli, with a style evoking quiet luxury and worn by figures like Novak Djokovic. Professionals note its strong fabric sourcing heritage from founder Baldassari's background. Criticisms include use of blended yarns rather than pure cashmere in some items and a 'not good enough' sustainability rating due to limited eco-friendly materials.

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