Emma Willis
ActiveOverview
Emma Willis is a bespoke and ready-to-wear shirtmaker located on Jermyn Street in London, specializing in tailored menswear shirts and ties. The brand is known for providing personalized bespoke tailoring services to clients worldwide while also offering a ready-to-wear collection. Emma Willis has established itself as a quality-focused menswear specialist, recognized for attention to detail and craftsmanship in shirt construction.
History
Founded in 1989, Emma Willis established her eponymous shop on Jermyn Street, London's historic menswear destination. The brand has operated for over 20 years as a beacon for quality shirts and ties. Emma Willis MBE received recognition for her work in tailoring and bespoke menswear. The company has expanded to offer both bespoke custom services and ready-to-wear collections while maintaining its focus on tailored cuts and personalized fit.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Bespoke Shirts | Custom-tailored menswear shirts | $240 - $290 |
| Ready-to-Wear Shirts | Off-the-rack tailored shirts | $150 - $250 |
| Ties | Complementary neckwear | $50 - $150 |
Manufacturing
Products are manufactured with in-house craftsmanship, with Emma Willis's team personally involved in the creation and fitting process. The brand emphasizes handcrafted quality and attention to detail in shirt construction for both bespoke and ready-to-wear collections.
Notable Products
- Bespoke Tailored Shirts - Custom-fitted shirts created through personalized fittings to achieve precise measurements and individual style preferences
- Ready-to-Wear Tailored Shirts - Off-the-rack shirts featuring tailored cuts and construction quality comparable to bespoke offerings
- Denim-Blue Brushed Cotton Shirts - Casual tailored shirts demonstrating the brand's expansion into tailored casual wear
Reputation
Emma Willis is regarded as a respected bespoke shirtmaker among menswear enthusiasts, known for meticulous craftsmanship and personalized service. The brand is recognized for its heritage on Jermyn Street and for serving discerning clients seeking quality tailoring. Customers consistently praise the flawless experience and attention to detail in garment construction. The brand is positioned as a serious alternative to established competitors in the bespoke menswear market.
Sources (5)
- https://luxurylondon.co.uk/style/his/prince-charles-bespoke-shirtmaker-emma-willis-interview-jermyn-street-menswear-shirts/
- https://www.thegentlemansjournal.com/article/jermyn-street-shirtmaker-emma-willis-bringing-tailored-cuts-casual-clothing/
- https://www.youtube.com/watch?v=7aVyarPlPDo
- https://www.emmawillis.com/pages/customer-reviews
- https://www.styleforum.net/threads/bespoke-turnbull-and-asser-or-emma-willis-and-assorted-questions.117726/