DianSheng
ActiveOverview
DianSheng is a Chinese manufacturer of magic cubes and puzzles, based in Shantou, Guangdong. It produces a range of speedcubes including 3x3x3 and larger magnetic puzzles from 8x8 to 11x11, and owns the Mscube line. The company has specialized in magic cubes for over 20 years, with products certified to CCC and EN71 standards.12
History
Shantou Chenghai Diansheng Toys Co., Ltd. operates a factory specialized in magic cubes for over 20 years.2 It was formerly known for the Type-E 3x3x3 cube and other puzzles.1 The brand now focuses on 8x8-11x11 magnetic puzzles and owns the Mscube line.1
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Type-E 3x3x3 Cube | Entry-level speedcube | $10 - $20 |
| 8x8 Magnetic Puzzles | Big cube for advanced solvers | $30 - $50 |
| 9x9 Magnetic Puzzles | Big cube for advanced solvers | $35 - $55 |
| 10x10 Magnetic Puzzles | Big cube for advanced solvers | $40 - $60 |
| 11x11 Magnetic Puzzles | Largest magnetic big cubes | $45 - $65 |
| Mscube Line | Owned sub-brand puzzles | $20 - $50 |
Manufacturing
Products are manufactured in-house at the company's factory in Duting Industrial Zone, Chenghai District, Shantou, Guangdong, China. The facility has operated for over 20 years with a focus on magic cubes.2
Notable Products
- Type-E 3x3x3 - Former flagship 3x3x3 speedcube model.
- 8x8 Magnetic - Magnetic big cube puzzle in current lineup.
- 11x11 Magnetic - Largest offered magnetic puzzle.
- Mscube Puzzles - Line of puzzles under owned brand.
Reputation
DianSheng is recognized in the cubing community for affordable large magnetic puzzles (8x8-11x11), shifting from earlier 3x3x3 models like Type-E.1 Enthusiasts note its specialization in big cubes, though it lacks the prestige of top brands. Products meet safety certifications, supporting reliability for entry and mid-level use.2