Equilibrium

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Overview

Equilibrium Products Limited manufactures and sells products for horse wellbeing, including massage and magnetic items, fly masks, rugs, nose nets, headcollars, boots, and treats. The company focuses on solutions for issues like headshaking, inspired by real horses, and operates as a micro enterprise in the equestrian sector with turnover under £632,000.¹⁶

History

The company was incorporated on 29 April 1999 as Michco 176 Limited, renamed Dark Horse Products Limited in June 1999, and then Equilibrium Products Limited in November 1999.¹² It originated from founder Margaret Donnelly's experience with her horse Timmy, who developed headshaking at age 5; the first product, the Muzzle Net, addressed this issue.⁵⁶ In 2001, Margaret began full-time work at the company after exhibiting prototypes like the Field Relief Max at BETA International Trade Show, leading to strong retailer interest; the company has operated for 25 years with a focus on improving horses' lives.¹⁵

Product Lines

Product Line	Positioning	Price Range
Muzzle Nets (headshaking relief)	Specialized solution for equine headshaking	$25 - $50
Massage Products (therapy devices)	Muscle recovery aids for horses	$100 - $300
Magnetic Products (therapy rugs and boots)	Magnetic therapy for horse comfort	$150 - $400
Fly Masks and Rugs (protection)	Insect protection for face and body	$30 - $150
Headcollars and Boots (tack)	Durable equestrian accessories	$40 - $120

Manufacturing

Products fall under SIC code 32990 for other manufacturing not elsewhere classified, indicating in-house production capabilities.² The company is based in Buckinghamshire, England, with no details on outsourcing.¹

Notable Products

Muzzle Net - Initial product developed to alleviate headshaking in horses like Timmy.
Field Relief Max - Prototype exhibited in 2001 at BETA Trade Show, focused on field relief.
Massage Products - Range including therapy devices for horse muscle wellbeing.
Magnetic Rugs - Magnetic therapy rugs for horse comfort and recovery.
Fly Masks - Protective masks against flies for horse facial comfort.

Reputation

Equilibrium is recognized among horse owners for practical innovations like the Muzzle Net, stemming from real equine issues, with a team of passionate horse owners driving product development.⁵⁶ As a small active company with 25 years in operation, it maintains steady retailer interest but operates at micro scale with limited public reviews in available data.¹ No specific criticisms noted in records.

Sources (7)