Equip 2 Endure
ActiveOverview
Equip 2 Endure is a survival and emergency preparedness resource platform founded in 2009 that bridges primitive survival knowledge with modern practical tools for average consumers. The company specializes in gear reviews, product recommendations, and skills training focused on self-reliance, wilderness survival, camping, and emergency preparation. It operates as an educational and retail resource rather than a traditional manufacturer, curating and recommending survival products and providing training content to help people prepare for emergency situations.
History
Equip 2 Endure was founded in 2009 by Rusty and Chris to address a gap in survival preparedness education for practical, everyday applications. The company emerged from the founders' combined interests in wilderness survival, outdoor recreation, and emergency preparedness. Rather than focusing solely on primitive survival techniques, the founders positioned the brand to help average people leverage modern technology and tools for effective emergency preparation. The company has maintained its focus on gear reviews and skills training as its core offerings.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Survival Gear Reviews | Curated product recommendations and evaluations | $20 - $500 |
| Water Storage and Filtration | Long-term portable water solutions | $30 - $300 |
| Emergency Preparedness Kits | Assembled survival kits for various scenarios | $50 - $400 |
| Training Resources | Educational content and skills instruction | $0 - $200 |
Manufacturing
Equip 2 Endure does not manufacture products directly. The company operates as a curator and reviewer of survival gear, partnering with established manufacturers and retailers to recommend and distribute products. Products are sourced from third-party manufacturers and sold through their platform.
Notable Products
- Portable Water Storage Systems - Long-term water storage solutions for emergency preparedness
- Survival Gear Reviews - Comprehensive evaluations of camping and survival equipment
- Emergency Preparedness Training - Skills-based instruction for self-reliance and survival scenarios
Reputation
Equip 2 Endure is recognized within the survival and preparedness community as a practical resource that avoids extreme survivalism while emphasizing accessible, modern solutions. The brand is appreciated for bridging the gap between primitive survival knowledge and contemporary tools that average people can realistically use. The platform maintains credibility through detailed gear reviews and educational content rather than promotional marketing. The company operates with a grassroots approach and maintains a loyal following among outdoor enthusiasts and preparedness-minded consumers.