Eternal Skateboards
ActiveOverview
Eternal Skateboards is an Australian skateboarding company producing decks, wheels, accessories, and streetwear. Originally founded in Canada in 1992, it relocated to Australia in 2004 via international licensing acquisition and is now independently owned and operated there.1245
History
Eternal Skateboards was founded in Canada in 1992 and established its presence in North America over two decades.145 In 2004, Australians acquired the international licensing, shifting operations to Australia.14 The brand has since become Aussie-owned, producing skate gear from the Sunshine Coast.25
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Skateboard Decks | Creative graphics and rugged construction | $60 - $100 |
| Skateboard Wheels | High-quality performance wheels | $40 - $80 |
| Accessories | Skateboard-related gear | $10 - $50 |
| Street Wear | Casual skate apparel | $30 - $100 |
Manufacturing
Products are produced by the Sunshine Coast-based company, emphasizing high-quality and reliable skateboard gear.25 Specific manufacturing locations and whether in-house or outsourced are not detailed in available sources.
Notable Products
- Eternal Skateboard Decks - Decks known for creative graphics and durable build.
- Eternal Wheels - High-quality skateboard wheels for street skating.
- Street Wear Apparel - Casual clothing tied to skate culture.
Reputation
Eternal is perceived as a proudly independent Australian brand with strong local roots, valued for creative deck graphics and rugged construction.3 It maintains a presence in Australia and globally through distributors.12 No specific criticisms noted in sources.