Eugenia Kim

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Overview

Eugenia Kim is a New York-based accessories brand specializing in hats and related items, known for designs worn by celebrities including Madonna, Britney Spears, Katy Perry, Kate Middleton, Bella Hadid, and Beyoncé.¹ It operates as a woman-owned and minority-owned company with direct-to-consumer sales through its website and authorized retailers, offering a one-year limited warranty on products.²³

History

Founded in 1998 by designer Eugenia Kim, a Korean-American.¹³ The brand gained prominence through celebrity endorsements and has maintained operations from its New York City atelier.¹²

Product Lines

Product Line	Positioning	Price Range
Hats	Designer headwear	$150 - $500
Bags	Luxury accessories	$300 - $800
Scarves	Seasonal accents	$100 - $300

Manufacturing

Products ship from the New York City atelier, suggesting some in-house production or final assembly there.² Specific global manufacturing locations for components are not detailed in available sources.

Notable Products

Signature Beanies - Knit hats popularized by early celebrity wearers.
Fedora Hats - Structured styles featured on red carpets.
Berets - Versatile designs adopted by high-profile figures.
Tote Bags - Leather accessories complementing hat collections.

Reputation

Employee reviews describe a small fashion company environment rated 2.8/5 on Glassdoor, with some calling it toxic while others note creativity and fun aspects.⁴⁵⁶ The brand faced 2020 backlash from former employees alleging racial insensitivity and mistreatment of POC staff, including discriminatory comments and firings, despite public BLM support.¹ It positions itself as fully inclusive and minority-owned.³

Sources (6)