EV Electra

Overview

EV Electra is a Lebanese startup focused on electric vehicle manufacturing and development in the Middle East. It operates an R&D center for EVs, the first in the region, and has pursued projects like sports cars and autonomous mobility services. The company has expanded internationally with branches in Canada, Italy, Germany, and the Netherlands, and acquired a stake in Detroit Electric in 2021.

History

Founded in 2017 by Lebanese-born Canadian-Palestinian businessman Jihad Mohammad, who serves as chairman and CEO. Emerged from Jihad Mohammad Investments Company and established headquarters in Khalde, Lebanon. Announced the Quds Rise electric sports car in 2020 with delays due to COVID-19; production did not occur. Acquired majority stake in Detroit Electric in November 2021 to expand EV and hybrid models. In 2025, acquired a Chinese luxury EV brand and entered fintech with share tokenization.

Product Lines

Manufacturing

Manufacturing details are not publicly specified; R&D centered in Lebanon with international branches. Plans include production through partnerships post-acquisitions like Detroit Electric. Seeks $500 million startup capital for flagship projects.

Notable Products

• Quds Rise - Two-seater electric sports car with 165 km/h top speed and 400 km range; unveiled in 2021 but production did not start.
• Emily GT - Flagship luxury electric grand tourer featured in business plan for industry revolution.
• PONS - Autonomous driverless city vehicle with real-time rideshare integration.

Reputation

Perceived as ambitious with regional innovation in EV R&D but criticized for unfulfilled promises like the Quds Rise production amid Lebanon's economic crisis. 2025 recognition as a top reputable company highlights global expansion and acquisitions, though some view it skeptically due to dissolved UK entity and funding seeks. Enthusiasts note its Middle East pioneering but question execution trajectory.