Exmark

Overview

Exmark Manufacturing produces commercial turf care equipment including walk-behind mowers, zero-turn riders, stand-on mowers, and out-front mowers for landscape professionals. It holds a leading market share in the U.S. zero-turn mower category following its expansion from mid-size walk-behinds. The brand emphasizes productivity, cut quality, and durability in its designs, distributed through dealers.¹³

History

Exmark Manufacturing was incorporated in May 1982 in Beatrice, Nebraska, starting with seven employees producing mid-size walk-behind mowers and turf rakes. In 1983, it relocated to the Gage County Industrial Park; by 1987, it expanded to commercial riding mowers; and in 1995, introduced the Lazer Z zero-turn mower, which gained rapid acceptance and market leadership. In 1997, it became a division of The Toro Company, supporting further growth.³⁵

Product Lines

Manufacturing

Products are manufactured in Beatrice, Nebraska, at the company's facility in the Gage County Industrial Park. Exmark designs, builds, and assembles mowers in-house as a division of The Toro Company.¹³

Notable Products

• Lazer Z - Mid-mount zero-turn rider introduced in 1995, holds leading U.S. market share for cut quality and productivity.
• Turf Tracer - Walk-behind mower with floating deck for professional turf maintenance.
• Radius - Zero-turn rider series for commercial landscaping efficiency.
• Quest - Stand-on zero-turn mower designed for maneuverability in confined areas.
• Metro - Heavy-duty walk-behind for demanding commercial applications.

Reputation

Exmark is regarded by professionals for reliable cut quality, productivity, and durability in commercial mowers, particularly the Lazer Z series which set industry standards since 1995. Landscapers value its market-leading zero-turn performance and Toro-backed support. Some note higher pricing compared to entry-level competitors, though justified by build quality.³⁵