Finamore

Overview

Finamore 1925 is a luxury shirt manufacturer specializing in Neapolitan tailoring, founded in 1925 and recognized as a Made in Italy institution. The brand is known for handcrafted dress shirts featuring distinctive Neapolitan construction techniques, including the signature Giglio stitch and arriccio shoulder detail. Finamore positions itself in the high-end luxury segment, with products available in exclusive international boutiques and catering to customers seeking authentic artisanal craftsmanship combined with contemporary elegance.

History

Founded in 1925 by Carolina Finamore in Naples, the company established itself as a specialist in Neapolitan shirt-making traditions. The brand has maintained continuity through generations while adapting to contemporary markets. Currently led by three brothers—Simone, Paolo, and Andrea Finamore—the company has consolidated its international presence while preserving its heritage identity. In 2025, Finamore celebrated its centennial and launched a blockchain-certified digital project called Heritage Inspires the Future, marking its first venture into NFT collectibles.

Product Lines

Manufacturing

Finamore manufactures in Italy, with production based in Carinaro, Caserta. Each shirt undergoes up to 12 hand-finishing passages, including hand-embroidered buttonholes and the iconic Giglio stitch for button attachments. The company sources fabrics and materials from carefully selected Italian and Swiss suppliers, maintaining strict quality control throughout production.

Notable Products

• Neapolitan Dress Shirt - Signature handcrafted shirt featuring the distinctive Giglio stitch and arriccio shoulder detail characteristic of Neapolitan tailoring
• Heritage Collection Shirts - Contemporary designs rooted in traditional Neapolitan construction techniques and materials
• Bespoke Custom Shirts - Made-to-order luxury shirts tailored to individual specifications using premium Italian and Swiss fabrics

Reputation

Finamore is regarded as an authentic luxury brand among shirt enthusiasts and professionals seeking genuine artisanal craftsmanship. The brand is respected for its commitment to traditional Neapolitan tailoring techniques and attention to detail, positioning it as a reference point for those valuing heritage and savoir-faire over mass production. The company maintains a niche but prestigious market position, with recognition among luxury consumers familiar with Italian tailoring traditions. Its recent embrace of digital innovation through blockchain-certified NFTs demonstrates an attempt to balance heritage with contemporary relevance, though this represents a departure from its core tailoring business.