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FINISH LINE

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Overview

Finish Line is a manufacturer of bicycle lubricants, cleaners, and care products, established in 1988 and known for formulating its own products with input from professional cyclists and mechanics. It positions itself as 'The Lube Experts' in the bicycle industry, with a focus on e-bike specific products engineered for higher torque and to protect electronic components.3

History

Finish Line was founded in 1988 and has formulated all its own bicycle care products since inception.3 The company developed specialized e-bike lubricants and cleaners to address the demands of electronic assist bicycles, including higher wattage loads and protection from grime migration into electrical parts.356

Product Lines

Product LinePositioningPrice Range
e-Bike LubeRobust lubricant for high-torque e-bike drivetrains$10 - $20
e-Bike CleanerSafe degreaser for e-bike components$10 - $15
1-Step Cleaner and LubeVersatile two-in-one for chains and mechanisms$10 - $15
Dry Bike LubeClean-applying lubricant for dry conditions$5 - $10
Speed DegreaserResidue-free dry degreaser for e-bikes$10 - $15

Manufacturing

Finish Line formulates all products in-house since 1988.3 Specific manufacturing locations are not detailed in available sources.

Notable Products

  • e-Bike Lube - Lubricant designed for e-bike torque, lasting up to 200 miles per application after buildup.13
  • e-Bike Cleaner - Formulated to remove grime without harming e-bike electronics.5
  • 1-Step Cleaner and Lube - Two-in-one product for chains, cables, and mechanisms with rust inhibitors.2
  • Dry Bike Lube - Stays put in dry and showery conditions, available in small packs.4
  • Speed Degreaser - Evaporates residue-free, safe for e-bike electronics with turbo-sprayer.7

Reputation

Finish Line products are regarded as reliable by cyclists and mechanics for performance in demanding conditions, including e-bikes and coastal environments.23 Reviews praise versatility and e-bike specificity but note some lubes may require frequent reapplication.18

Sources (8)
  1. https://www.mbr.co.uk/reviews/tools/finish-line-e-bike-lube
  2. https://www.sevendaycyclist.com/finish-line
  3. https://www.finishlineusa.com
  4. https://www.sevendaycyclist.com/finish-line-dry-bike-lube
  5. https://corvalliselectricbicycles.com/shop/product/finish-line-e-bike-cleaner
  6. https://www.trekbikes.com/us/en_US/equipment/bike-accessories/bike-tools-maintenance/bike-lubricants-solvents/finish-line-e-bike-chain-lube/p/22659/
  7. https://www.youtube.com/watch?v=-od2fJNflqs
  8. https://cyclingindependent.com/finish-line-1-step-cleaner-and-lubricant/