Fire & Smoke Society

Overview

Fire & Smoke Society is a consumer packaged goods company specializing in spices, sauces, rubs, and seasoning products for home cooking and grilling. Founded in 2019, the company has rapidly expanded its product portfolio to over 60 items across four categories: spice blends, recipe mixes, coating mixes, and sauces. The brand was recognized as an Insurgent Brand by Bain & Company in 2024, indicating high-growth performance significantly exceeding category averages while maintaining independence. Products are distributed through major U.S. retailers including Walmart, Kroger, Publix, Albertsons/Safeway, and Meijer.

History

Fire & Smoke Society was founded in 2019 by co-founders Brian Taylor and Scott, who previously owned PK Grills, a specialty outdoor cooking equipment company based in Little Rock. The company launched with a focus on creating bold, flavorful seasoning products for home cooks and grilling enthusiasts. Since its inception, the brand has achieved rapid market penetration, bringing over 60 products to market across multiple grocery categories and securing shelf space at major national retailers. In 2024, the company was named to Bain & Company's list of Insurgent Brands, recognizing its exceptional growth trajectory in the CPG industry.

Product Lines

Manufacturing

Fire & Smoke Society manufactures products through a combination of in-house operations and outsourced production. The company is based in Little Rock, Arkansas, where it manages product development and quality control. Distribution occurs through major national retail partners, indicating a hybrid manufacturing and logistics model typical of growing CPG brands.

Notable Products

• BBQ Sauce Line - Signature barbecue sauces designed for grilling and smoking applications
• Spice Blend Collections - Curated seasoning blends for regional and international cooking styles
• Coating Mix Assortment - Crispy coating preparations for chicken, fish, and other proteins
• Recipe Mix Bundles - Complete seasoning kits packaged for specific dishes and cooking methods

Reputation

Fire & Smoke Society is perceived as an innovative, fast-growing brand in the CPG seasoning category with strong appeal to home cooks and grilling enthusiasts. The brand's recognition as a Bain & Company Insurgent Brand reflects market confidence in its growth trajectory and product quality. The company benefits from its heritage connection to PK Grills, lending credibility within the outdoor cooking community. Limited independent reviews are available, though the brand's rapid retail expansion and category growth suggest positive market reception among consumers seeking quality seasoning products.