Fire Magic
ActiveOverview
Fire Magic is a manufacturer of outdoor cooking appliances, primarily luxury gas grills, charcoal grills, and electric grills, along with complementary outdoor kitchen products such as beer dispensers, ice makers, and refrigerators. The brand positions itself in the premium segment of the outdoor cooking market, emphasizing high performance, durability, and design quality. Fire Magic grills are characterized by high BTU output per square inch and large cooking surface areas, targeting homeowners, contractors, and design professionals seeking high-end outdoor kitchen solutions.
History
Fire Magic was founded in 1937 by Harold Keck with a vision to establish new standards for outdoor cooking and living. Harold Keck partnered with Bob Peterson to create RH Peterson Co., which became the manufacturing entity behind Fire Magic and helped establish the brand as a favorite among contractors and homeowners. The company has operated continuously for over 80 years as part of the RH Peterson Co. portfolio, which also manufactures American Outdoor Grill and Peterson Real Fyre Gas Logs.
Product Lines
| Product Line | Positioning | Price Range |
|---|---|---|
| Luxury Gas Grills | Premium built-in and freestanding gas cooking appliances | $3,000 - $15,000 |
| Charcoal Grills | High-performance charcoal cooking systems | $2,000 - $8,000 |
| Electric Grills | Electric-powered outdoor cooking appliances | $1,500 - $6,000 |
| Outdoor Refrigeration | Stainless steel outdoor refrigerators and coolers | $2,000 - $5,000 |
| Beer Dispensers | Outdoor beverage cooling and dispensing systems | $1,500 - $4,000 |
| Ice Makers | Outdoor ice production systems | $1,500 - $3,500 |
| Outdoor Kitchen Storage | Stainless steel storage cabinets and accessories | $500 - $3,000 |
Manufacturing
Fire Magic products are manufactured in the United States by RH Peterson Co. at their facility in City of Industry, California. Production emphasizes in-house craftsmanship by skilled workers, with products described as made with precision and care rather than mass production methods.
Notable Products
- Built-in Gas Grills - Premium integrated gas grills designed for custom outdoor kitchen installations with high BTU output and large cooking surfaces
- Freestanding Gas Grills - Standalone luxury gas grills for residential use, featuring advanced temperature control and performance specifications
- Charcoal Grills - High-end charcoal cooking systems positioned as alternatives to gas for traditional grilling enthusiasts
- Outdoor Refrigerators - Stainless steel refrigeration units designed for outdoor kitchen integration
- Ice Makers - Outdoor ice production systems for entertaining and outdoor kitchen functionality
Reputation
Fire Magic is recognized by professionals and enthusiasts as a premium brand in the outdoor cooking market, known for durability, performance, and design quality. The brand is favored by architects, designers, and custom home builders for high-end residential projects. Fire Magic grills are backed by what sources describe as the industry's best warranty and are positioned as lifetime investments. The brand's primary strength is its focus on high performance and build quality, though premium pricing limits its market to affluent consumers and professional installations.
Sources (9)
- https://firemagicgrills.com/our-company/
- https://grillscapes.com/pages/fire-magic-grills
- https://www.houzz.com/professionals/appliances/fire-magic-grills-robert-h-peterson-company-pfvwus-pf~504152436
- https://firemagicgrills.com/professionals/
- https://kbis.com/exhibitor_news/fire-magic-elevates-outdoor-kitchen-experience-with-extensive-line-of-luxury-grills-and-accessories-cook-like-a-chef-on-beautiful-high-performing-outdoor-gas-cooking-appliances-from-fire-magic/
- https://www.zoominfo.com/c/fire-magic-grills/551534530
- https://www.zoominfo.com/c/fire-magic/399637608
- https://firemagicgrills.com
- https://www.firemagicshop.com/buy/pc/viewcontent.asp?idpage=10