FitBark

Active

Overview

FitBark is a pet tech company that develops wearables for monitoring pet activity, sleep, location, and health metrics such as calorie expenditure, mobility, skin conditions, and anxious behaviors. It serves users in over 140 countries and its platform is used by more than 100 veterinary schools and research institutions for validating drugs, foods, and treatments. The company is headquartered in the KC Animal Health Corridor and designs products including Bluetooth, Wi-Fi, and cellular-enabled GPS trackers.¹²³

History

FitBark was founded in 2013 and received early backing from Techstars and T-Mobile. It has grown to offer pet wearables adopted by over 100 veterinary schools and research institutions worldwide. The company remains independently operated from its base in Kansas City, Missouri.¹²³

Product Lines

Product Line	Positioning	Price Range
FitBark GPS Tracker (cellular-enabled)	Pet location and health monitoring	$150 - $200
FitBark 2 (Bluetooth health monitor)	Activity, sleep, and behavior tracking	$50 - $100
FitBark GPS with Wi-Fi	Affordable GPS and activity insights	$100 - $150

Manufacturing

FitBark develops all wearables in-house, including PCB design, firmware, data analytics, and apps for iOS, Android, web, and smartwatches. Manufacturing details beyond in-house development are not specified in available sources.²³

Notable Products

FitBark GPS - Cellular and Wi-Fi enabled tracker for pet location, activity, sleep, and health metrics.
FitBark 2 - Bluetooth pet health monitor tracking activity, calories, sleep, and anxiety.
FitBark Health Platform - App-based dashboard for pet data analytics used by vets and researchers.

Reputation

FitBark is recognized among pet tech users for its comprehensive health tracking features and adoption in veterinary research. It maintains a small, remote-friendly team across the US, Europe, and Asia. Specific customer reviews or professional criticisms are not detailed in available sources.²

Sources (5)