Flat Track Coffee Roasters

Overview

Flat Track Coffee is a micro coffee roaster and cafe based in East Austin, Texas. It supplies single-origin coffees through wholesale and direct sales, with offerings available at its brick-and-mortar location co-located with a bike shop. The company operates in the specialty coffee segment, focusing on roasting and brewing with seasonal blends and single-origins for espresso, batch-brew, and pour-over.

History

Flat Track Coffee was founded in 2011 by Sterling Roberts and Matt Bolick, friends who previously rode BMX together. They opened their shop without initial permits or full plumbing, starting with minimal investment from a friend after a larger investor fell through. Over the years, it grew into a respected micro roaster with a physical gallery in downtown Austin's eastside.

Product Lines

Manufacturing

Coffee roasting is performed in-house at their facility in Austin, Texas. The operation supports both cafe service and wholesale supply.

Notable Products

• Flat Track Espresso Blend - Seasonal blend used for espresso at the cafe and available for wholesale.
• Single-Origin Selections - Rotating direct-trade coffees roasted for filter and pour-over methods.
• Moto Cafe Brews - Batch-brew options served at the East Austin location.

Reputation

Flat Track Coffee is regarded by coffee enthusiasts as a solid Austin specialty roaster with consistent quality in its seasonal offerings. Professionals note its micro scale and integration with the local moto and bike culture as unique strengths. It faces typical small-roaster competition but maintains a niche reputation without widespread criticisms.